“.Stagwell Unites Communications and Advocacy Companies Under Its First Global Chair, Zac Moffatt

Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, announced today that it is consolidating leadership of its global communications and advocacy businesses under Zac Moffatt, the current CEO and co‑founder of Targeted Victory. Moffatt will become the firm’s inaugural Global Chair of Communications and Advocacy.

In his new capacity, Moffatt will oversee a suite of agencies that includes Allison, HarrisX, HUNTER, Consulum, SKDK, Sloane and Targeted Victory. Collectively, this vertical is projected to generate close to $400 million in revenue in 2025 and employs more than 1,500 professionals worldwide, servicing many of the world’s largest brands and influential advocacy organizations.

“Clients today need firms that can navigate political polarization, fragmented media and increasingly dispersed content channels,” said Mark Penn, Chairman and CEO of Stagwell. “Zac has built and scaled one of the most successful communications businesses in the country by recruiting top talent and creating diversified, technology‑driven revenue streams. He is the right leader to bring this transformation across Stagwell’s communications and advocacy agencies.”

“Our success stems from designing strategies and products that help clients break through a fractured media environment,” added Zac Moffatt. “Since Targeted Victory joined Stagwell in 2017, we have grown more than tenfold—from 20 staff members to over 230 employees and more than $100 million in annual revenue. I’m eager to collaborate with this exceptional group of agencies to amplify their strengths, accelerate growth and unlock new opportunities for our clients.”

Strategic Implications

The creation of a unified communications and advocacy vertical reflects a broader industry shift toward integrated service models that combine data analytics, creative production and technology platforms under a single leadership structure. By centralizing oversight, Stagwell aims to:

• Accelerate the rollout of cutting‑edge AI tools and data‑driven insights, enabling clients to target audiences more precisely, shape coverage in real time and scale content generation.
• Leverage the combined talent pools across its agencies to assemble bespoke, cross‑disciplinary teams that can address complex, multi‑channel challenges.
• Deliver a seamless client experience with faster turnaround times, tighter integration of services and consistent standards of excellence on a global scale.

Technology and Market Context

The communications landscape is undergoing rapid digitization. Programmatic advertising, advanced audience segmentation and generative AI for copywriting are reshaping how brands engage with consumers and policymakers. Stagwell’s investment in proprietary platforms—such as its data‑integration engine and AI‑enhanced content studio—positions the firm to capture higher-margin, recurring‑revenue contracts.

Analysts view Stagwell’s $400 million revenue target as attainable, given the firm’s historical growth rate of roughly 20‑25 % annually and the expanding demand for integrated advocacy services amid heightened regulatory scrutiny. By aligning its agencies under a single chair, Stagwell can more effectively cross‑sell services, reduce operational redundancies and improve profitability.

Competitive Landscape

Traditional holding companies like WPP and Omnicom have long operated siloed structures, often leading to fragmented client experiences. Stagwell’s agile, technology‑first approach offers a differentiated value proposition that could attract mid‑size brands seeking faster, data‑centric solutions, as well as large enterprises looking for unified advocacy campaigns.

Leadership Transition

Moffatt will report directly to CEO Mark Penn effective immediately. Targeted Victory will continue under the joint leadership of co‑founders Abe Adams and Ryan Meerstein, ensuring operational continuity while the broader vertical integrates additional agency capabilities.

Stagwell’s restructuring underscores its commitment to harnessing technology, talent and strategic insight to meet the evolving needs of clients in a complex, hyper‑connected world.