Integrated Marketing
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“.Stagwell Unites Communications and Advocacy Companies Under Its First Global Chair, Zac Moffatt
words.Stagwell (NASDAQ: STGW) appointed Zac Moffatt, CEO and co‑founder of Targeted Victory, as its first Global Chair of Communications and Advocacy, overseeing agencies such as Allison, HarrisX, HUNTER, Consulum, SKDK, Sloane and Targeted Victory. The consolidated vertical aims to generate ~US$400 million in 2025 revenue, leveraging AI, data analytics and integrated talent to deliver faster, cross‑disciplinary solutions for brands and advocacy groups. Moffatt reports to CEO Mark Penn, positioning Stagwell to compete with traditional holding firms by offering technology‑driven, unified services worldwide.
