## CHAGEE Charts New Course in Sustainability with Inaugural ESG Report
**SHANGHAI, Dec. 19, 2025** – CHAGEE Holdings Limited (NASDAQ: CHA), a prominent player in the premium fresh tea beverage market, has unveiled its inaugural 2024 Sustainability Report, signaling a proactive commitment to Environmental, Social, and Governance (ESG) principles that could set a new benchmark for the industry. The comprehensive report details the company’s strategic initiatives across four key pillars: Culture, Connection, Health, and Ecology, demonstrating a deep integration of sustainability into its operational fabric.
The report positions CHAGEE not just as a beverage provider, but as a conduit for cultural preservation, community empowerment, and environmental stewardship. By weaving these elements into its business model, from the sourcing of tea leaves to the final consumer experience, CHAGEE aims to foster a more sustainable ecosystem within the rapidly evolving global tea market.
Junjie Zhang, Founder, Chairman of the Board, and CEO of CHAGEE, emphasized the significance of this milestone. “2024 has been a landmark year for CHAGEE,” Zhang stated. “Our mission, ‘Connecting the World through Tea,’ has been deeply embedded into our corporate strategy, driving breakthrough progress in market expansion, product innovation, social responsibility, and our global presence. This report is a testament to the enduring appeal of tea culture and the positive reception we’ve received from consumers worldwide.”
The company’s ESG strategy, as outlined in the report, highlights tangible achievements and future commitments:
**Culture: Cultivating Social Value Through Heritage**
CHAGEE is actively engaged in preserving and revitalizing traditional Chinese craftsmanship. The company collaborates with artisan communities and official intangible cultural heritage (ICH) protection programs to integrate elements such as Guangxi Zhuang brocade, Guizhou Miao embroidery, and Jingdezhen’s Yuan-style blue-and-white porcelain into its product designs and co-creation projects. Beyond product integration, CHAGEE is championing Chinese tea culture on a global stage, participating in UNESCO exchanges and launching activations at significant international events, including the Paris Olympics. This approach not only safeguards cultural legacies but also creates unique brand narratives that resonate with a global audience seeking authenticity.
**Connection: Building an Inclusive and Empowering Ecosystem**
Beyond its commercial pursuits, CHAGEE demonstrates a strong commitment to social responsibility. The company has made a significant philanthropic contribution, donating over RMB 4 million to establish 37 multifunctional playgrounds in rural areas across more than 20 Chinese provinces, benefiting over 5,000 children as of November 2025. Furthermore, CHAGEE is fostering an inclusive work environment through its “silent stores,” which provide employment opportunities for hearing-impaired individuals. The company also extends its support to environmental conservation through initiatives like elephant rescue and marine protection programs, underscoring a holistic approach to community and ecological well-being.
**Health: Prioritizing Consumer Safety and Well-being**
Ensuring the health and safety of its customers is paramount for CHAGEE. The company has taken a pioneering step by becoming the first fresh tea beverage brand to implement Shanghai CDC’s “Nutritional Grading” standards across its entire nationwide network. This initiative provides consumers with clearer nutritional information, empowering them to make more informed choices. To further promote healthy lifestyles, CHAGEE has established a “Health Ambassador Team,” featuring prominent figures like tennis athlete Zheng Qinwen, and partnered with the Keep App. Internally, the company’s “Night Clean Plan,” now implemented in approximately 1,000 stores, aims to enhance employee safety and promote a better work-life balance.
**Ecology: Driving Climate Action and Resource Circularity**
CHAGEE is making substantial strides in its environmental impact. The establishment of regional fresh milk supply networks has led to a significant reduction in transportation-related carbon emissions by an impressive 70%. The company is also committed to sustainable packaging solutions, utilizing eco-friendly materials. Embracing the transition to cleaner transportation, CHAGEE has integrated new energy vehicles into its operations. These vehicles demonstrate considerable environmental and economic benefits, achieving 30–65% lower per-kilometer energy costs and 40–80% lower per-kilometer carbon emissions compared to traditional internal combustion engine vehicles. This forward-thinking approach to logistics and fleet management highlights CHAGEE’s dedication to mitigating its carbon footprint.
“For CHAGEE, making an impact is not merely about fulfilling responsibility — it is aspiring to serve as a catalyst connecting business value creation, care for people, and a shared ecological future with each cup of tea,” Zhang added.
CHAGEE’s commitment to integrity and sustainable growth is evident throughout its operations. From disaster relief efforts and supporting underserved communities to upholding rigorous health standards and pursuing environmental sustainability, the company is building a foundation for long-term success as it aims to solidify its position as a world-class global brand.
**About CHAGEE**
Founded in 2017, CHAGEE is a leading premium tea drinks brand dedicated to serving healthy and delicious freshly-made tea beverages. By blending traditional tea culture with modern lifestyle experiences, driven by cutting-edge technology and innovative branding, CHAGEE is actively reshaping the global tea industry with its unwavering commitment to quality, innovation, and cultural connection.
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