OpenAI CEO Sam Altman has fired back at rival Anthropic’s Super Bowl ad campaign, labeling it “funny” but “clearly dishonest.” Anthropic’s commercials take aim at OpenAI’s recent announcement that it will begin testing advertisements with free users and ChatGPT Go subscribers in the U.S.
Anthropic’s Super Bowl campaign, featuring a 60-second pregame ad and a 30-second in-game spot, prominently highlights the tagline, “Ads are coming to AI. But not to Claude.” This directly contrasts with OpenAI’s move to integrate ads, a decision Anthropic is leveraging to position its own chatbot, Claude, as an ad-free experience.
Altman vehemently denied Anthropic’s portrayal of OpenAI’s ad strategy, calling the commercials “deceptive” and asserting that OpenAI would “never run ads in the way Anthropic depicts them.” He further criticized Anthropic’s approach, stating, “We are not stupid and we know our users would reject that.” Altman added, “I guess it’s on brand for Anthropic doublespeak to use a deceptive ad to critique theoretical deceptive ads that aren’t real, but a Super Bowl ad is not where I would expect it.”
Founded in 2021 by a group of former OpenAI researchers who diverged on the company’s strategic direction, Anthropic has emerged as a formidable competitor. Both startups have secured billions in funding, aggressively vying for user adoption, enterprise clients, and a significant share of the burgeoning AI market.
Altman also suggested a fundamental difference in their business models and user bases. He commented, “Anthropic wants to control what people do with AI” and that the company “serves an expensive product to rich people.” He emphasized that OpenAI’s larger free user base presents a distinct set of challenges compared to Anthropic’s more premium offering.
OpenAI has clarified that any ads integrated into ChatGPT will be clearly labeled, positioned at the bottom of chatbot responses, and will not affect the AI’s output. Altman concluded by stating, “As for our Super Bowl ad: it’s about builders, and how anyone can now build anything.” This suggests OpenAI’s Super Bowl advertisement will focus on the accessibility and creative potential of their AI models.
Original article, Author: Tobias. If you wish to reprint this article, please indicate the source:https://aicnbc.com/17064.html
