AUBURN HILLS, Mich., June 5, 2025 /PRNewswire/ —
As Chrysler gears up to celebrate a century of automotive innovation, the brand is marking its 100th anniversary with a multi-faceted social media blitz. The centerpiece: a seven-part “Century of Innovation” video series, designed to delve into the history of the iconic American automaker.
The first three installments are now available for viewing, giving viewers a glimpse into Chrysler’s rich heritage. The latest video, launched today, focuses on the company’s founder, “Automotive Legend: Walter P. Chrysler,” and the man who changed the auto industry.
Today’s events are also significant, with more than 1,500 employees at the Chrysler Technology Center (CTC) gathering for a group photo to commemorate the centennial. The CTC event will also include a time capsule, a replica of Walter P. Chrysler’s original toolbox.
The social media push comes on the heels of the reveal of the 2026 Chrysler Pacifica 100th Anniversary Edition and a historical vehicle media drive around Detroit’s Belle Isle on June 4.
Additional events are planned for the summer, hinting at more exciting announcements to come.
Chrysler is celebrating its 100th anniversary this year, marking a century of innovation, design, and accessible vehicles.
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