The discount e-commerce platform, Vipshop, is gearing up for the final push of its 618 mid-year sale, with a crescendo of offers set to launch at 8 p.m. tonight. Market watchers are anticipating a flurry of activity as the platform aims to clear out inventory and capitalize on the final hours of the shopping festival.
Tonight’s launch marks the last major promotional push of the 618 event, promising substantial discounts across a wide array of products. Expect to see at least a 15% reduction on select limited-time items, while thousands of flagship brands will offer discounts of 20% or more. Some highly sought-after items will reportedly be marked down by as much as 50%.
Beyond the headline discounts, Vipshop is sweetening the deal with a series of “Flash Sales” from June 15th to June 20th. These limited-time, four-hour promotions will introduce further price reductions on already discounted items, designed to drive buyer urgency and sales volume.
Adding to the excitement, the platform is also rolling out “Limited-Time Subsidies.” Vipshop will directly subsidize select top-selling products, offering savings of up to ¥250 per item. Notable examples include the T MONOGRAM tote bag from Tory Burch, listed at a promotional price of ¥2756 after subsidy. Other popular items like the COACH Rogue bag, Dyson hair dryers, FILA sneakers, and Bananain anti-UV clothing will also be included. These subsidies are designed to be short-lived, available for only 24 hours and ending at 8 p.m. on June 16th, with items sold on a first-come, first-served basis.
Further fueling the final push, Vipshop will introduce the “New Trend Bazaar” on June 17th at 10 a.m., showcasing new product launches, emerging brands, and heavily discounted items. The platform is also partnering with major brands to roll out exclusive, customized products aimed at meeting the varied demands of its customer base. The grand finale, “Final Sprint,” will occur on June 20th at 10 a.m., offering last-minute bargains for shoppers who might have missed out on earlier deals.
Vipshop’s strategy for this final wave hinges on affordability and customer service. The company has chosen a simple, transparent discount structure, emphasizing immediate price reductions rather than complex multi-buy offers. For beauty products and similar categories, tiered discounts such as ¥100 off for orders over ¥800, ¥60 off for orders over ¥500, and ¥20 off for orders over ¥200 are in place. The entire 618 mid-year sale event concludes on June 21st at 10 a.m.
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