Flash Sales

Luxury flash sales are booming, driven by consumers seeking accessible high-end goods. Platforms like VIP.com offer steep discounts on items like Burberry handbags during limited-time events, attracting value-conscious shoppers. The scarcity of these deals triggers a FOMO effect, as evidenced by increased “favorites” before sales even begin. Private sales already represent a significant portion of the global fashion market, with off-price sales predicted to outpace full-price sales. Experts emphasize the need for robust supply chain management to ensure the sustainable success of this trend.

Vipshop is concluding its 618 mid-year sale with a final push, launching major discounts tonight at 8 p.m. Expect significant reductions on various products, including 15% off or more. Flash sales from June 15th to 20th and limited-time subsidies offering up to ¥250 off select items (e.g., Tory Burch, COACH, Dyson) aim to boost sales. The “New Trend Bazaar” and “Final Sprint” will provide more deals before the event ends on June 21st.