The Adecco Group, a global staffing giant, is accelerating its adoption of generative AI by rolling out Salesforce’s Agentforce Coworker across more than 40 countries. This strategic expansion follows a successful pilot phase in the United Kingdom and France, signaling a significant push to integrate artificial intelligence into the daily operations of its 27,000 employees worldwide.
Agentforce Coworker, built upon Salesforce’s robust platform and leveraging Anthropic’s Claude large language model, is designed to serve as an AI assistant for enterprise staff. Its primary function is to streamline and enhance sales and recruitment workflows, facilitating more effective engagement with both clients and candidates.
**Transforming Daily Workflows with Agentic AI**
At its core, Agentforce Coworker aims to consolidate disparate data sources and organizational knowledge into a single, intuitive interface. This unification is a critical step for Adecco Group’s sales and recruitment teams, who previously navigated a multitude of tools to access vital information. The AI assistant empowers these professionals to identify high-priority prospects, generate comprehensive sales briefs, enrich prospect data with real-time insights, and efficiently track lead statuses across various teams. For recruiters, the tool offers enhanced capabilities in candidate selection, initiating pre-screening processes, and streamlining onboarding procedures through specialized AI agents.
A key differentiator of Agentforce Coworker is its ability to tap into a vast repository of historical data. The system will draw context from over 2.5 million agent-candidate interactions recorded since April 2025, providing a deep well of information to inform current decision-making and personalize interactions.
Denis Machuel, CEO of the Adecco Group, highlighted the significance of this rollout, emphasizing that Agentforce Coworker provides teams with a unified view of candidate history and client context precisely at the moments when human judgment is most critical. He pointed to the pilot program’s rapid adoption as a testament to the tool’s immediate value, noting that it saw strong uptake within days.
**Strategic Licensing and Performance Metrics**
This global deployment is underpinned by a multi-year agreement signed with Salesforce in March, granting Adecco Group unlimited global access to Agentforce 360 through 2027. This comprehensive license is a key component of the group’s ambitious target to have over half of its revenues powered by agentic AI by the end of 2026.
The Adecco Group has already demonstrated tangible progress, deploying agentic AI across recruitment workflows in ten countries, which collectively represent 50% of the group’s revenue. While the specifics regarding whether this refers to overall group revenue or the Adecco business unit alone are not detailed, the initiative underscores a significant investment in AI-driven efficiency.
In the United Kingdom, where Agentforce 360 agents were integrated into parts of the recruitment process, Adecco reported in March significant operational improvements. These included a 15% reduction in time spent on tasks, faster time-to-fill for positions, higher fill rates, and a lower cost-to-serve. These improvements were observed across approximately 27,000 recruiters, now referred to as employees in the broader rollout announcement.
**Insights from Dreamforce and Future Outlook**
At the Dreamforce 2026 conference, Machuel shared compelling figures illustrating the impact of agentic AI. He indicated that recruiters have achieved time savings of 35% to 40% through these AI tools. Furthermore, the business has successfully placed an additional 20,000 individuals this year, a performance attributed to enhanced candidate engagement and more effective conversations facilitated by AI. The Adecco Group has also handled approximately 2.6 million agent interactions this year, a figure that aligns with the over 2.5 million interactions recorded since April 2025.
The company also showcased Ada, its voice agent for recruitment built on Agentforce Voice. During a demonstration, Ada successfully assisted a candidate by explaining a paused application, verifying a new certification, and updating the application status during a single call, illustrating the seamless integration of AI into candidate support.
Machuel articulated a core philosophy driving the Adecco Group’s AI strategy: deploying AI in collaboration with its human workforce, rather than imposing it upon them. “AI had to happen with people and not to people,” he stated, emphasizing a human-centric approach to AI integration.
While the September statement does not provide a definitive timeline for the completion of the 40-country rollout, the group’s March announcement outlined a phased approach. This included expanding agent implementation in France and other key markets, as well as extending agentic capabilities to its nearshore and offshore hubs in India, Poland, Mexico, and Morocco. This strategic, phased expansion underscores the Adecco Group’s commitment to a global transformation powered by intelligent automation.
Original article, Author: Samuel Thompson. If you wish to reprint this article, please indicate the source:https://aicnbc.com/25839.html
