MAY 18 – (CNBC AI News) In a celebration blending automotive innovation and artistic creativity, 20 owners of Xiaomi’s SU7 Ultra electric vehicles gathered at Shanghai’s Huangpu Riverside last week to commemorate Xiaomi’s 15th anniversary. Collaborating with MOIN (Music in Noise), the group captured the essence of their driving experiences by producing a vinyl record at the studio, transforming mechanical symphonies into lasting aural mementos.
Founding visionary Lei Jun and automotive division VP Xiao Shuang Li both expressed gratitude via social media for this unconventional tribute. Li highlighted the collective effort behind the recording, stating, “We deeply appreciate owners dedicating evenings to create this meaningful artifact reflecting our shared journey through sound.”
As the tech giant prepares for its May 25 milestone event – where both the Xiaomi Civi 5 Pro and flagship Xiaomi 15S Pro will debut – industry observers are increasingly focused on the company’s strategic pivot toward vertical integration. The latter device’s most anticipated feature: Xiaomi’s first 3nm-generation in-house processor codenamed Xuanjie O1.
According to manufacturing insiders, the octa-core Xuanjie O1 chip represents more than technical advancement – it’s Xiaomi’s calculated response to global semiconductor volatility. Supply chain analysts note such self-reliance could potentially reduce dependency on third-party component suppliers while enabling differentiated performance profiles tailored to Xiaomi’s specifications.
Market watchers suggest the timing of this dual launch strategy – combining mainstream appeal (Civi 5 Pro) with technological showcase (15S Pro) – mirrors Apple’s approach during transitional years, positioning Xiaomi for serious contendership in premium segments. The anniversary offering of 15S Pro now carries outsized expectations as the company’s definitive statement of hardware-software synergy capabilities.
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