Rokid Glasses Roll Off Production Line: Rokid and Lens Technology Usher in a New Era for Global Consumer Electronics

In a development that could reshape the consumer electronics landscape, Rokid and Lens Technology have jointly launched the Rokid Glasses, an AI-powered augmented reality (AR) device. The AR glasses rolled off the production line at Lens Technology’s Xiangtan facility on June 24th, marking what some industry observers are calling a pivotal shift towards the commercialization of AI-integrated AR technology.

(Image of the Rokid Glasses, post-production modifications applied)

With over 250,000 pre-orders secured globally, the Rokid Glasses represent a significant milestone, becoming the first mass-produced consumer-grade AI+AR glasses. This achievement, coupled with almost complete domestic supply chain, positions China at the forefront of the burgeoning AI eyewear market.

The collaboration leveraged complementary strengths. Rokid is responsible for the product definition and comprehensive software and hardware development, drawing on its core competencies in operating systems, spatial computing, artificial intelligence, and optical displays. Meanwhile, Lens Technology, as the primary supplier and manufacturer of the Rokid Glasses, is providing the core precision components (plastic and metal structural parts) and is handling the entire production and assembly processes.

This close cooperation, backed by advanced lightweight material technology, has resulted in a sleek design. Weighing in at a mere 49 grams, the device approaches the comfort level of conventional eyeglasses, effectively addressing industry challenges related to weight reduction, battery life, and display quality. Through vertical integration, Rokid and Lens Technology aim to create a benchmark consumer-grade AI+AR device that combines high performance and competitive pricing.

Further solidifying their partnership, the two companies have also engaged in capital collaborations, including strategic investments and cooperation funds, to solidify the “hardware + content + service” ecosystem. This integration is accelerating the localization of the AR glasses industry.

The Rokid Glasses have garnered considerable attention since they were showcased with a speech-prompting feature in February. The subsequent confirmation of the collaboration with Lens Technology accelerated the transformation of the product from concept to mass production.

(Image of production team, post-production modifications applied)

The device’s features are impressive. Besides its lightweight frame, it integrates advanced AR display capabilities and benefits from AI model integration, including support for large language models such as Tongyi Qianwen, DeepSeek, Doubao, Zhipu Qingyan, and Nano Search. The Glasses support smart prompting, real-time translation, object recognition, AI-powered Q&A functionality, navigation, and message notifications and offer convenient photo capture, voice-activated payment features, and more.

Industry analysts project significant growth for the AR market, with anticipated global device shipments exceeding 40 million units by 2025, and the consumer market accounting for over 60% of that. Rokid and Lens Technology plan to leverage the Rokid Glasses as a launchpad to explore in-depth AR applications in sectors like healthcare, education, and tourism. The partnership will drive AI eyewear from a stage of technical validation to one of rapid expansion.

The Rokid team’s dedication to innovation is evident through breakthroughs in optical displays, spatial computing, and human-computer interaction. From the initial design concepts to the first Rokid Glasses rolling off the production line, no detail was overlooked. The team’s attention to detail underscores a commitment to making the “Leave nobody behind” philosophy of the AR glasses a reality. The Rokid Glasses represent a new chapter in the global consumer electronics landscape.