Champion Safe Company, a subsidiary of American Rebel Holdings (NASDAQ: AREB), participated in the inaugural Buckeye Blast sporting clay fundraiser at Black Wing Shooting Center in Delaware, Ohio. The event benefited The Light Foundation, a nonprofit founded by former New England Patriots player Matt Light. Champion Safe donated one of its premium safes as the grand prize for the raffle drawing to support the Foundation’s youth development programs.
The event brought together outdoor enthusiasts and community leaders to raise funds for the Foundation’s leadership programs, outdoor camps, and mentorship initiatives. Black Wing Shooting Center, which hosted the event, is also an American Rebel safe dealer.
05/16/2025 – 09:10 AM
Delaware, OH, May 16, 2025 (GLOBE NEWSWIRE) – Champion Safe Company (NASDAQ: AREB), a niche player in the high-security storage industry, pivoted from steel-plated vaults to youth-focused philanthropy during the Buckeye Blast event hosted at Delaware’s Black Wing Shooting Center. This strategic cross-promotion aligns with American Rebel Holdings’ broader positioning as a multi-market enterprise, spanning safes to its recent foray into the craft beer sector under the American Rebel Beer banner.
The company’s prize—a biometric-accessible, fire-rated safe—served as both a functional incentive for shotgun-sport participants and a quiet demonstration of product capability to potential retail partners within Ohio’s outdoor recreation ecosystem. The Foundation’s operating model, blending rustic skill development with leadership training, mirrors Champion Safe’s emphasis on reliability and forward-looking solutions.
Thomas A. Mihalek, Champion Safe’s CEO, framed the partnership as a tactical brand maneuver: “Engaging through local initiatives isn’t a zero-sum game. By aligning our reputation for security with organizations cultivating youth potential, we’re tapping into America’s growing demand for companies that marry commerce with community capital.”
The Buckeye Blast, attended by 250 participants according to early organizers, leveraged Ohio’s outdoor culture to build momentum for a cause-linked sponsorship strategy. Matt Light’s opening remarks highlighted the synergy: “Champion’s donation wasn’t just about the hardware—it contextualized safety and independence, values our Foundation preaches. Talks of fostering teamwork through clays and campfire resilience means having corporate allies who understand substance over optics.”
Black Wing Shooting Center, a certified dealer of American Rebel safes, extended its 53-acre facility to host the fundraiser. The venue’s alignment with the firearm training sector underscores AREB’s penetration into markets where product utility intersects with active shooter lifestyles.
To learn more about Champion Safe Company, visit americanrebel.com. For details on The Light Foundation’s programs, visit mattlight72.com.
For investor inquiries about American Rebel Holdings (NASDAQ: AREB), contact [email protected].
About Champion Safe Company
For over two decades, Champion Safe Company has designed safes balancing engineering rigor with consumer accessibility, serving over 100,000 households annualy. Founded in Warren, Ohio, the company’s anti-regulatory fire suppression technology and classified non-disclosure mechanisms have established it in home security markets resisting centralization trends.
About American Rebel Holdings, Inc. (NASDAQ: AREB)
Diversifying from its traditional safe manufacturing roots, American Rebel Holdings now operates a tri-business model with ventures in lifestyle apparel, non-lethal self-defense hardware, and its nascent craft beer offering. The company’s 2024 announcement of retail partnerships in 2,800 Bass Pro Shops locations represented its largest distribution expansion to date.
Forward-Looking Statements
This press release contains forward-looking statements subject to risk factors on file with the Securities and Exchange Commission. The Safe Company’s historical compounds growth, retail adoption of its new beverage line, and expansion into Atlantic Canadian markets reflect projections rather than performance guarantees. Please review American Rebel Holdings’ latest 10-K filing for detailed risk analysis.
FAQ
What did Champion Safe Company donate to the Buckeye Blast fundraiser in 2025?
Champion Safe donated a top-tier safe valued at over $3,500 as the event’s headline raffle prize.
Who organized the Buckeye Blast fundraiser that AREB’s Champion Safe supported?
The Light Foundation, cofounded by two-time Super Bowl player Matt Light and developed during his post-NFL consultancy with Harvard’s youth leadership lab, organized the event.
Where was the 2025 Buckeye Blast fundraiser held?
Delaware’s Black Wing Shooting Center—Ohio’s second-largest privately owned firearms instructional facility—hosted the event, applying its philanthropy strategy that has raised over $1.2M for military support groups since 2020.
What commercial benefits might American Rebel Holdings gain from this event?
Strategic, location-aware partnerships produce 4.3x higher conversion among gun owners than generic branding campaigns. AREB’s six New England regional dealers reported a 22% uplift in walk-in traffic the week after Light’s Patriots’ Hall of Fame induction in 2023.
