American Rebel Holdings

American Rebel Holdings (AREB) addressed misleading reports claiming a new S-1/A filing on August 28, 2025. The company clarified that no new filing occurred on that date. The actual S-1/A was filed on June 3, 2025, and became effective on June 27, 2025 (Registration No. 333-286644). CEO Andy Ross emphasized the importance of accurate information and directed investors to official SEC filings and company press releases. This prompt action aimed to correct misinformation and maintain market integrity.

Champion Safe Company, a subsidiary of American Rebel Holdings (NASDAQ: AREB), supported The Light Foundation’s inaugural Buckeye Blast shooting event in Delaware, Ohio, by donating a premium biometric safe as a raffle prize. The fundraiser aimed to boost youth development programs through outdoor leadership initiatives. Held at Black Wing Shooting Center, an American Rebel dealer, the event highlighted synergies between Champion Safe’s security focus and the Foundation’s values, while aligning with AREB’s broader strategy to expand brand presence across lifestyle and craft beer markets.