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June 28th, as reported by various media outlets, the online persona known as “Selling Vegetables Beauty,” a short-video blogger named Li Fugui, has become a viral sensation.
Her videos, which showcase her selling goods, engaging with elderly residents in rural communities, and providing a glimpse into everyday life, have resonated deeply with viewers. The content has garnered a massive following, with over 6.44 million followers and over 41.57 million likes.
Li’s Douyin (TikTok) profile explains she single-handedly handles the filming, editing, and selling of the products featured in her videos. This explains the slower update frequency, with a request for understanding from viewers. She also politely requests that businesses refrain from unsolicited visits to respect her and her family’s privacy.
In recent interviews, Li Fugui refuted claims of earning millions annually yet admitted that her income exceeds that of a typical office job. She also acknowledged that her sudden online fame has disrupted her routine.
She noted a significant shift in her workflow, where editing a single video previously took a day; it now requires three. This, coupled with varied demands, has impacted the time and energy she can allocate to content creation; she even receives visits from individuals seeking to learn her methods, traveling from far away to gain insight into her short video strategies.
The online reaction has been varied, with many of her followers taking to the comments to express their support. Several users have urged viewers to respect Li’s space – praising her kindness and highlighting the joy she appears to bring to her community.
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