CNBC AI News, July 3. Reports are buzzing about a family celebrating a daughter’s surprisingly low college entrance exam score of 288, only to be met with public scrutiny over allegations of leveraging her newfound, albeit unusual, fame for commercial gain.
Douyin Haibanbao, a platform representative, issued a clarification to address the mounting public and media attention surrounding the “Girl celebrates 288 college entrance exam score” incident. Citing the significant attention both the topic and the individuals involved have garnered, the platform stated it has activated its mechanisms for managing trending information and user accounts. Here’s what they’ve shared:
Key findings of their investigation include:
1. Verification of user accounts and content authenticity. The platform connected with the mother’s account, where proof in the form of screen recordings of the exam results and the admission ticket was provided, confirming the reported events.
2. Scrutiny and ongoing monitoring of any attempts to “monetize the buzz.” The platform is actively addressing any misinformation that may arise from this situation.
The investigation revealed:
The mother’s account has been consistently posting store review videos since 2022, predating the recent viral event. On the morning of June 25th, amidst the unfolding narrative, a single store review video was published, resulting in 16 orders. This particular video is no longer accessible. Following this, the account has not published any further store reviews or commercial content.
The mother’s account has hosted one live stream since the beginning of 2025, which was the June 25th evening session where she shared personal reflections. There was no live commerce activity, nor any requests for donations or tips leveraging the trending event. Reports suggesting the family immediately initiated intensive live selling upon gaining attention are inaccurate.
The daughter’s account was registered on June 17th and shows no record of live broadcasts. Between June 17th and the early morning of June 25th, over ten store review videos were posted. Following the viral incident, no store review or commercial content has been published from this account. All historical content on the account is currently not visible.
Claims circulating that multiple accounts were registered and used for live streaming after the initial “fame,” and that the family generated ¥199,000 in sales within two days through live selling, are unfounded.
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