CNBC AI News, July 8th – Whispers in the digital marketplace suggest that Jay Chou, the iconic Mandopop king, is poised to make a significant move onto Douyin, the immensely popular short-video platform.
Sources close to the matter and reports circulating among fan communities indicate that Chou’s official fan club has indeed confirmed the impending arrival, noting that a private account has already been established on the platform.
The profile, identified as “Zhoū Tóngxué” (Student Chou), is reportedly verified as a singer and features an avatar consistent with previously released official imagery of the artist.
Industry insiders are buzzing about the potential financial outlay for this acquisition, with speculation pointing to a deal in the high nine figures for Douyin.
Indeed, some netizens have corroborated these rumors, suggesting the figures are not merely “a hundred million” but “in the hundreds of millions.”
Douyin has yet to issue an official statement regarding these reports.
This potential move marks an interesting pivot for Chou, who first established his digital footprint on rival platform Kuaishou.
Back in May 2020, Kuaishou secured a landmark copyright agreement with JVR Music, granting the short-video platform exclusive rights to all of Jay Chou’s music and music videos. This allowed users to stream his hits and watch his visuals freely, while also empowering creators to leverage his catalog in their content.
Chou officially joined Kuaishou on June 1st of the same year, launching his inaugural Chinese social media presence under the moniker “Zhoū Tóngxué.”
The rise of Douyin and Kuaishou has been inextricably linked to the symbiotic relationship between visual content and music. When these platforms gain access to popular music libraries, it unlocks a torrent of creative short-video productions, often propelling songs to viral fame across the internet.
Conversely, the short-video format has profoundly reshaped how music is discovered and consumed, giving rise to countless viral “memesongs.” This dynamic fosters a vibrant ecosystem where compelling music drives further content creation and audience engagement.
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