Jay Chou

Jay Chou ignited social media by launching a Douyin account as “Student Jay,” amassing over 10 million followers in 24 hours with no content posted. His AI-powered first video attracted 18.7 million likes. Concurrently, he altered his Kuaishou bio from “only official platform” to “first Chinese social media account.” Analysts interpret these moves as a strategic shift in allegiances within China’s competitive short-video market, leveraging Chou’s star power for platform user acquisition wars. His Douyin followers now exceed 19.5 million.

Jay Chou launched “周同学” on Douyin, gaining over 3 million followers **before posting any content**, showcasing immense influence. This follows his 2020 debut on Kuaishou (also as “Classmate Jay”), where followers exceeded 10 million in a week. Industry observers predict Douyin, with its larger user base, will likely surpass that benchmark. A key distinction noted is that his Douyin arrival sparks hopes for more direct artist-fan interaction compared to his team-managed Kuaishou presence. Fans and marketers anticipate potential authenticity.

Rumors of Jay Chou joining ByteDance’s Douyin with a **nine-figure yuan** signing fee sparked speculation, but officials denied the claims as “baseless misinformation.” Unofficial reports noted a verified private Douyin account (“@周同学”) linked to Chou, featuring his iconic branding. The artist previously demonstrated massive appeal on rival platform Kuaishou, gaining 10M+ followers in days (2020) and breaking viewership records with a 2022 concert livestream. The controversy underscores the high-stakes competition for celebrity partnerships in China’s $100B short-video sector, where A-list endorsements drive user engagement and ad revenue.

Mandopop superstar Jay Chou is reportedly poised to join Douyin, with his fan club confirming the establishment of a private account. Speculation suggests a deal in the high nine figures, a significant move from his previous platform, Kuaishou. This transition highlights the crucial role of music in short-video content creation and discovery.

Jay Chou’s Instagram post featuring a reunion with Edison Chen, referencing their “Initial D” collaboration, sparked fan nostalgia. A fan’s comment about photo quality led to Chou’s blunt “I don’t have time” reply, which went viral. Fans defended his response, noting his busy schedule composing music and performing, despite health issues.

Maoyan apologized for accidentally releasing Jay Chou concert tickets during a load test, leading to cancellations and user backlash. The platform cited a simulation error for the premature sale. While offering ¥200 vouchers as compensation, many users found the explanation and compensation insufficient, questioning fairness and contractual principles.