By CNBC AI News, July 9 — Avenir Intelligence, the automotive arm under Huawei’s HarmonyOS ecosystem, has unveiled a redesigned vehicle emblem for its premium EV sub-brand Zhijie, soliciting public feedback on its refreshed visual identity in a move that blends brand strategy with subtle industry banter.
The reveal took an unconventional turn when Zhijie’s product director, known by the social media handle “Zhijie Horizon,” posted images of the metallic emblem on Weibo before tagging Xiaomi CEO Lei Jun with the caption: “Well, Mr. Lei? Looks sharp, doesn’t it?” The post was later deleted, creating a fleeting social media moment that sparked discussions about brand rivalries in China’s hypercompetitive smart mobility sector.
The new insignium maintains HarmonyOS Intelligence’s signature hexagonal framework, crafted with a precision-milled metallic finish that aligns with premium automotive branding standards. Industry analysts note the design language echoes Tesla’s minimalist approach, while incorporating distinct Chinese geometric elements.
In a customer-focused maneuver, Avenir announced retrofit programs allowing existing Zhijie owners to replace front emblems at no cost—a strategic goodwill gesture analysts interpret as courting brand loyalty amid growing EV market saturation. “Vehicle emblems and signature lighting aren’t just logos; they’re mobile brand temples in the automotive world,” Horizon remarked in subsequent user interactions.
Production of the new emblems is reportedly accelerating, with multiple supply chain sources confirming component manufacturing scale-up. The timing coincides with Zhijie’s anticipated Q4 vehicle refresh, positioning the brand refresh as both aesthetic evolution and strategic countermove in China’s $150B smart vehicle market.
Original article, Author: Tobias. If you wish to reprint this article, please indicate the source:https://aicnbc.com/4300.html
