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CNBC AI News, July 18th – Several online influencers have come forward alleging that they were defrauded by fellow influencer “Duorou Baobao,” whose real name is Sun Yuetong. Police investigations are reportedly underway following multiple complaints.
Sun, also known as “Duorou Baobao,” first gained notoriety in 2024 when she claimed on social media to be the unmarried fiancée of Olympic champion swimmer Qin Haiyang, making unsubstantiated accusations against him.
Qin Haiyang’s management subsequently issued a statement denouncing these claims as malicious and defamatory, severely damaging his reputation.
According to the alleged victims, “Duorou Baobao” cultivated the image of a wealthy businesswoman with a prominent family background, claiming investments in well-known media companies and ownership of multiple properties and luxury vehicles.
She allegedly leveraged the “Qin Haiyang’s fiancée” connection to gain the trust of her inner circle, leveraging relationships within the influencer community to secure endorsements and fabricate contracts for brand collaborations. Furthermore, she reportedly solicited short-term loans from fellow influencers, rappers, and friends.
When suspicions arose, “Duorou Baobao” allegedly attempted to cover her tracks by renting luxury cars and forging property and ownership certificates, offering these as collateral for the debts owed. This scheme allegedly allowed her to obtain funds without providing any real assets as security.
Multiple media outlets report that “Duorou Baobao” went missing in June, citing a fabricated serious illness. Investigations have revealed that she does not possess the real estate or vehicles she claimed to own, leaving the destination of the missing funds unknown. Reportedly, over 60 individuals have been affected, with the total amount of alleged fraud reaching potentially hundreds of millions of yuan.
Since June 18, 2025, police stations in multiple locations have received reports related to the alleged scheme, classifying the cases as fraud. The investigations are ongoing, suggesting a potentially far-reaching impact on the influencer market and the due diligence practices employed in collaborations and lending within the digital sphere.
“Duorou Baobao’s” social media accounts have been set to private, rendering their content inaccessible. The case serves as a stark reminder of the potential pitfalls of celebrity culture and the need for greater scrutiny in the influencer economy.
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