In a curious twist that’s got bargain hunters and expiration-date daredevils buzzing, nearly expired bottles of Nongfu Spring’s “Scream” energy drink, specifically the red-packaged variant, are fetching surprising prices on secondhand online marketplaces in China, according to reports circulating online July 19th.
Some listings are touting individual bottles for as much as 48 to 88 yuan (approximately $6.60 to $12.10 USD), with one seller reportedly asking 68 yuan a bottle and urgently advertising, “Gotta drink it before it expires!” This surge in pricing for a product nearing its sell-by date raises eyebrows and sparks questions about market dynamics and consumer behavior.
Nongfu Spring, a major player in China’s beverage industry, introduced the “Scream” line of functional drinks in 2004. The red variant, readily identifiable by its packaging, aims to replenish electrolytes lost during physical activity. Ironically, despite its purported benefits, “Scream” has also landed on lists of “least favorite” or “worst-tasting” beverages among some consumers.
During exercise, the body’s core temperature rises, triggering the body’s cooling mechanisms, primarily sweating. This process not only depletes fluids but also essential minerals, leading to electrolyte imbalances. Simultaneously, glycogen and blood sugar levels decrease, contributing to premature fatigue.
This physiological context has fueled the demand for sports drinks designed to aid recovery, replenish nutrients, and enhance athletic performance. Electrolyte-containing beverages play a crucial role in maintaining fluid homeostasis, mitigating dehydration-related fatigue, muscle cramping, and dizziness.
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