Scream

Nearly expired bottles of Nongfu Spring’s “Scream” energy drink are being sold at surprisingly high prices (up to $12 USD) on Chinese secondhand online marketplaces. This price surge for a soon-to-expire product, despite its reputation as one of China’s “worst-tasting” beverages, sparks questions about market dynamics and consumer behavior. The red variant of “Scream” aims to replenish electrolytes lost during exercise, a function crucial for athletic performance and mitigating dehydration.