In a move poised to shake up the film review landscape, TikTok has officially rolled out its highly anticipated movie rating feature, CNBC AI News reported on July 21st.
The platform is already showcasing user scores for several theatrical releases, including titles like “Chang’an’s Lychee,” “Jiang Yuan Nong,” and “Jurassic World: Rebirth.”
Early figures reveal that “Jiang Yuan Nong: Suspicion” and “Jurassic World: Rebirth” have garnered TikTok scores of 6.2 and 6.0 respectively, both falling below the passing threshold. These initial ratings suggest TikTok users may be applying a more critical lens than traditional review outlets.
This launch follows TikTok’s announcement at the “2025 TikTok Movie Rendezvous Night” in late June, where the company unveiled its plans to progressively release user-generated movie ratings throughout the summer blockbuster season.
Users can now rate and review films directly within the TikTok platform, accessed via relevant videos, trending topics, movie searches, or the film’s dedicated details page. This allows them to contribute to the overall score and view prevailing opinions.
TikTok emphasizes that its movie rating system will be characterized by broad accessibility, genuine feedback, and valuable insights, underpinned by four core principles: sourced from the general public, reflective of audience sentiment, supported by rationale, and applied equitably across all films.
Further solidifying its commitment to integrity, TikTok is vowing to aggressively combat fraudulent score manipulation, ensuring the impartiality and credibility of its rating system. This is crucial as the platform aims to become a trusted source of film recommendations.
Through this initiative, TikTok is encouraging viewers to share diverse cinematic perspectives, fostering more objective and detailed evaluations, and ultimately providing both the film industry and moviegoers with more meaningful references for making informed viewing decisions. The move positions TikTok as a potential disruptor in the traditional film review ecosystem, leveraging its massive user base and social media influence.
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