A scenic getaway to South Korea’s Ulleung Island has been marred by allegations of price gouging at a local Korean BBQ restaurant, sparking outrage among tourists and locals alike.
According to a video posted by a South Korean blogger, the establishment is charging a premium for what appears to be predominantly fat-laden pork belly. The blogger alleges that a single slice of *samgyeopsal* is priced at 15,000 won (approximately $11.50 USD). When questioned about the high proportion of fat, 店员却称赞自家五花肉“油少烤起来香”. the staff reportedly defended the questionable cut, arguing its high-fat content made it ideal for grilling.
The video has gone viral, triggering a wave of condemnation from South Korean netizens who accuse the restaurant of exploiting tourists. Comments range from accusations of blatant rip-offs to shared personal experiences of similar price hikes on Ulleung Island, with some vowing never to return. One user wrote, “I was also overcharged on Ulleung Island. Never again!”
Ulleung Island, situated in the East Sea, is a popular tourist destination known for its natural beauty and stunning coastal views. Spanning 73.15 square kilometers, the island offers a respite from the hustle and bustle of mainland South Korea. Boat tours showcase the island’s panoramic scenery, including landmarks like Jukdo Island, Gwaneumdo Island’s twin sea caves, Candle Rock, Elephant Rock, Samseonam Rocks, and Lion Rock – all frequently lauded by visitors.
However, this incident serves as a cautionary tale for tourists. While eager to experience local dining, it’s critical to exercise due diligence. Travelers are advised to be wary of unsolicited “recommendations,” double-check posted prices, and clarify any hidden fees or service charges 先看价码再决定是否就餐，看清服务费或餐桌费，看好菜单再决定是否就餐 before ordering. This ensures a positive experience, preventing what should be a delicious travel highlight from turning sour.
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