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Interpublic Group (NYSE: IPG) has launched Agentic Systems for Commerce (ASC), an AI-powered commerce optimization platform leveraging data from its recently acquired Intelligence Node. The system helps brands manage complex commerce ecosystems by analyzing data signals at SKU and store levels, including consumer searches, digital shelf position, pricing, and inventory.
Led by Dr. Jeriad Zoghby, IPG’s Chief Commerce Strategy Officer, ASC has already demonstrated success with over 20 CPG brands reporting double-digit improvements in impressions and sales. The initiative is supported by Yaniv Sarig, Global Head of AI Commerce, and represents IPG’s strategic expansion beyond traditional marketing communications into AI-driven commerce solutions.
Interpublic Group (NYSE: IPG) ha lanciato Agentic Systems for Commerce (ASC), una piattaforma di ottimizzazione commerciale basata sull’intelligenza artificiale che sfrutta i dati della sua recente acquisizione, Intelligence Node. Il sistema aiuta i brand a gestire ecosistemi commerciali complessi analizzando segnali di dati a livello di SKU e negozio, inclusi ricerche dei consumatori, posizionamento digitale sugli scaffali, prezzi e inventario.
Guidato dal Dott. Jeriad Zoghby, Chief Commerce Strategy Officer di IPG, ASC ha già dimostrato successo con oltre 20 brand CPG che hanno riportato miglioramenti a doppia cifra in termini di impression e vendite. L’iniziativa è supportata da Yaniv Sarig, Responsabile Globale di AI Commerce, e rappresenta l’espansione strategica di IPG oltre la comunicazione di marketing tradizionale verso soluzioni commerciali guidate dall’intelligenza artificiale.
Interpublic Group (NYSE: IPG) ha lanzado Agentic Systems for Commerce (ASC), una plataforma de optimización comercial impulsada por IA que utiliza datos de su reciente adquisición Intelligence Node. El sistema ayuda a las marcas a gestionar ecosistemas comerciales complejos analizando señales de datos a nivel de SKU y tienda, incluyendo búsquedas de consumidores, posición en estantes digitales, precios e inventario.
Dirigido por el Dr. Jeriad Zoghby, Director de Estrategia Comercial de IPG, ASC ya ha demostrado éxito con más de 20 marcas CPG que reportan mejoras de dos dígitos en impresiones y ventas. La iniciativa cuenta con el apoyo de Yaniv Sarig, Jefe Global de Comercio con IA, y representa la expansión estratégica de IPG más allá de la comunicación de marketing tradicional hacia soluciones comerciales impulsadas por IA.
인터퍼블릭 그룹 (NYSE: IPG)은 최근 인수한 인텔리전스 노드의 데이터를 활용한 AI 기반 상거래 최적화 플랫폼인 Agentic Systems for Commerce (ASC)를 출시했습니다. 이 시스템은 SKU 및 매장 수준의 소비자 검색, 디지털 선반 위치, 가격, 재고 등 데이터 신호를 분석하여 복잡한 상거래 생태계를 관리하는 데 도움을 줍니다.
IPG의 최고 상거래 전략 책임자인 Dr. Jeriad Zoghby가 이끄는 ASC는 이미 20개 이상의 CPG 브랜드에서 노출 및 매출이 두 자릿수로 증가하는 성과를 보였습니다. 이 이니셔티브는 AI 상거래 글로벌 책임자인 Yaniv Sarig의 지원을 받으며, IPG가 전통적인 마케팅 커뮤니케이션을 넘어 AI 기반 상거래 솔루션으로 전략적으로 확장하고 있음을 나타냅니다.
Interpublic Group (NYSE : IPG) a lancé Agentic Systems for Commerce (ASC), une plateforme d’optimisation commerciale alimentée par l’IA utilisant les données de sa récente acquisition Intelligence Node. Ce système aide les marques à gérer des écosystèmes commerciaux complexes en analysant les signaux de données au niveau des SKU et des magasins, y compris les recherches des consommateurs, la position sur les rayons numériques, les prix et les stocks.
Dirigé par le Dr Jeriad Zoghby, Chief Commerce Strategy Officer d’IPG, ASC a déjà démontré son succès avec plus de 20 marques CPG rapportant des améliorations à deux chiffres en impressions et en ventes. L’initiative est soutenue par Yaniv Sarig, responsable mondial du commerce IA, et représente l’expansion stratégique d’IPG au-delà de la communication marketing traditionnelle vers des solutions commerciales pilotées par l’IA.
Interpublic Group (NYSE: IPG) hat Agentic Systems for Commerce (ASC) eingeführt, eine KI-gestützte Plattform zur Handelsoptimierung, die Daten aus der kürzlich erworbenen Intelligence Node nutzt. Das System unterstützt Marken dabei, komplexe Handelsökosysteme zu verwalten, indem es Datensignale auf SKU- und Filialebene analysiert, darunter Verbrauchersuchen, digitale Regalplatzierung, Preise und Lagerbestände.
Unter der Leitung von Dr. Jeriad Zoghby, Chief Commerce Strategy Officer bei IPG, hat ASC bereits Erfolge mit über 20 CPG-Marken erzielt, die zweistellige Verbesserungen bei Impressionen und Verkäufen melden. Die Initiative wird von Yaniv Sarig, Global Head of AI Commerce, unterstützt und stellt die strategische Erweiterung von IPG über traditionelle Marketingkommunikation hinaus hin zu KI-gesteuerten Handelslösungen dar.
Positive
- Early adoption by over 20 CPG brands showing double-digit improvements in impressions and sales
- Strategic expansion beyond core marketing capabilities into AI-driven commerce solutions
- Integration with Intelligence Node acquisition provides real-time market data capabilities
- Potential new revenue stream for IPG through AI-powered commerce solutions
Negative
- Significant investment required in AI technology and data infrastructure
- Complex integration process with existing systems and client platforms
Insights
IPG’s new AI-powered commerce system generates double-digit sales improvements, creating a new revenue stream beyond traditional marketing services.
Interpublic Group (IPG) has launched Agentic Systems for Commerce (ASC), a strategic AI-powered offering that represents a significant expansion beyond the company’s traditional marketing communications core. This new system leverages their recent Intelligence Node acquisition to help brands navigate the increasingly complex commerce ecosystem.
What makes ASC particularly valuable is its ability to capture and analyze granular data signals at the SKU and store level, including consumer search patterns, digital shelf positioning, product page content, pricing dynamics, and inventory status. This enables real-time optimization of both sales performance and profit margins across digital commerce channels.
The early business impact appears substantial, with nearly two dozen CPG brands already implementing the system and achieving double-digit improvements in impressions and sales. This rapid adoption suggests strong market demand for autonomous commerce solutions that move beyond simple AI tools to integrated systems capable of both identifying opportunities and executing in real-time.
Strategically, this represents IPG’s push to diversify revenue streams by leveraging AI to scale their expertise. As CEO Philippe Krakowsky noted, this initiative aims to “flatten the cost curve” associated with commerce complexity while delivering “quantifiable results” – language that signals IPG’s intention to move deeper into performance-based service offerings that can command premium pricing.
The appointment of Dr. Jeriad Zoghby (formerly of Accenture) to lead this initiative, alongside Yaniv Sarig as Global Head of AI Commerce, demonstrates IPG’s commitment to building genuine technological capabilities rather than simply repackaging existing services with AI branding. This leadership team brings enterprise systems integration expertise that will be crucial for implementation at scale.
07/22/2025 – 02:00 PM
NEW YORK – In a bid to conquer the complexities of modern commerce, Interpublic Group (NYSE: IPG) is betting big on artificial intelligence. The advertising behemoth today unveiled Agentic Systems for Commerce (ASC), a new AI-powered platform designed to optimize brand performance across the increasingly intricate landscape of digital sales.
Harnessing the data firepower from its recent acquisition of Intelligence Node, IPG’s ASC platform promises to give brands an unprecedented level of insight into consumer behavior. By monitoring SKU-level data across a multitude of channels – including consumer searches, digital shelf positioning, pricing fluctuations, and real-time inventory levels – ASC aims to arm brands with the intelligence needed to dynamically adjust their sales strategies and maximize profitability.
Leading the charge is Dr. Jeriad Zoghby, IPG’s Chief Commerce Strategy Officer, poached from Accenture back in 2023. Zoghby brings a wealth of experience in designing and deploying large-scale enterprise systems. The project also receives support from Yaniv Sarig, now Global Head of AI Commerce.
The initial results are promising, with nearly two dozen CPG brands already piloting ASC. IPG reports that these early adopters are seeing double-digit improvements in impressions and sales, suggesting a significant return on investment for brands grappling with the escalating demands of e-commerce.
“Agentic Systems for Commerce can help brands compete and succeed in an evolving and demanding marketplace and flatten the cost curve associated with the complex commerce landscape,” said Philippe Krakowsky, CEO at Interpublic. “We believe ASC can become a new revenue stream for us, and it’s another way in which we can use AI to scale our expertise and expand our business beyond our core capabilities of marketing communications and media, into solution sets that deliver quantifiable results.”
Zoghby echoed that sentiment, stating, “We’re seeing strong early momentum with ASC,” adding that the rapid adoption showcases the client’s recognition that “today’s commerce environment demands more than tools… They need integrated agentic systems that autonomously capture market-wide signals, identify performance opportunities, and execute in real time, enabling brands to move with the speed, precision, and enterprise agility this new era demands.”
The launch of ASC represents a strategic pivot for IPG, signaling a move beyond traditional marketing and media services toward higher-margin, AI-driven solutions. By providing brands with the tools to not only understand but actively shape their commerce strategies in real-time, IPG is positioning itself to capture a significant share of the rapidly expanding market for AI-powered commerce solutions.
This strategic move comes as Interpublic earlier this year not only appointed Sarig as the Global Head of AI Commerce but also completed its strategic acquisition of Intelligence Node.
For brands seeking to navigate the ever-evolving complexities of modern commerce, IPG’s Agentic Systems for Commerce platform offers a tantalizing glimpse into the future of AI-driven optimization.
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About Interpublic
Interpublic (NYSE: IPG) (www.interpublic.com) is a values-based, data-fueled, and creatively-driven provider of marketing solutions. Home to some of the world’s best-known and most innovative communications specialists, IPG global brands include Acxiom, Craft, FCB, FutureBrand, Golin, Initiative, IPG Health, IPG Mediabrands, Jack Morton, KINESSO, MAGNA, McCann, Mediahub, Momentum, MRM, MullenLowe Global, Octagon, UM, Weber Shandwick and more. IPG is an S&P 500 company with total revenue of $10.7 billion in 2024.
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FAQ
What is Interpublic’s (NYSE: IPG) new Agentic Systems for Commerce platform?
ASC is an AI-powered commerce optimization platform that helps brands manage complex commerce ecosystems by analyzing data signals at SKU and store levels, including consumer searches, pricing, and inventory.
Who leads IPG’s new Agentic Systems for Commerce initiative?
ASC is led by Dr. Jeriad Zoghby, Chief Commerce Strategy Officer at Interpublic, who joined from Accenture in 2023.
How many brands are currently using IPG’s Agentic Systems for Commerce?
Over 20 CPG brands have already deployed the agentic commerce system, with early results showing double-digit improvements in impressions and sales.
How does IPG’s Agentic Systems for Commerce use Intelligence Node’s data?
ASC leverages Intelligence Node’s transaction data to capture and analyze product-level signals, including digital shelf position, pricing, and inventory levels across commerce channels.
What are the key benefits of IPG’s new commerce platform for brands?
ASC enables brands to optimize sales and margin performance through real-time market intelligence, autonomous signal capture, and automated execution across digital commerce channels.
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