Interpublic Group
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Interpublic Launches Agentic Systems for Commerce to Boost Brand Sales Growth
Interpublic Group (IPG) launched Agentic Systems for Commerce (ASC), an AI-powered platform optimizing brand performance across digital sales. ASC leverages data from Intelligence Node to provide insights into consumer behavior, monitoring SKU-level data like searches, shelf position, pricing, and inventory. Led by Dr. Jeriad Zoghby and supported by Yaniv Sarig, ASC has shown double-digit improvements in impressions and sales among early adopters. This strategic move signifies IPG’s expansion into AI-driven commerce solutions, aiming for higher-margin opportunities beyond traditional marketing services.
