Imagine returning home after a long day, ready to cook a nourishing meal, only to find wilted greens, freezer-burned fish, and expired milk—a frustrating ritual for many. These everyday grievances highlight persistent challenges in refrigeration: inconsistent freshness preservation, chaotic ingredient management, and a lack of intelligent solutions that undermine modern culinary experiences.
At the “2025 China Refrigeration Industry Summit Forum,” organized by the China Household Electrical Appliances Association, Haier Refrigerator showcased its response to these pain points. The company’s Magnetic Preservation Technology, seamless flat-embedded design, and AI-driven systems earned three prestigious awards: “2025 AI Preservation Leader,” “2025 AI Full-Space Freshness Innovation Pioneer,” and “2025 AI Cellular-Level Freshness & Aesthetics Champion.” But what makes Haier’s approach stand apart?
Innovation at Its Core: Reinventing Food Preservation
The refrigerator’s primary role—keeping food fresh—has evolved. Consumers no longer settle for mere storage; they demand retention of texture, flavor, and nutrients over extended periods. Wu Guozhang, Haier’s Smart Refrigerator Strategy Director, emphasized at the summit: “Consumer expectations now form a ‘pyramid’ of layered needs—durability, longevity, freshness, and sensory integrity. Our innovation begins with decoding these evolving demands.”
Haier’s award-winning Magnetic Preservation Technology exemplifies this philosophy. Unlike conventional refrigeration, which relies on temperature and humidity controls, Haier’s approach uses a static magnetic field to realign water molecules within food. This prevents ice crystals from damaging cellular structures, preserving taste and nutrients at 98% retention rates. Tests show seafood maintains its original flavor and texture for up to 60 days—a leap validated by accolades like the National Science and Technology Progress Award.
Beyond Hardware: AI as a Culinary Companion
As AI reshapes industries, refrigerators are transitioning from passive appliances to proactive kitchen partners. The 2025 AI Home Appliances White Paper reveals persistent frustrations: forgotten expiration dates, chaotic freezer labyrinths, and meal-planning indecision. While competitors focus on adding entertainment screens or voice commands, Haier’s DeepSeek-integrated model pioneers multi-sensory intelligence.
Its AI “brain” identifies ingredients via cameras, suggests recipes based on dietary needs, flags expiring items, and automates tasks like ice-making. The system even optimizes storage—guiding seafood to specialized magnetic freshness zones. Meanwhile, the 594mm ultra-slim design with 6mm clearance margins blends seamlessly into modern kitchens, balancing form and function.
Dominance by Design: Redefining Market Leadership
Haier’s innovation-to-market pipeline fuels its dominance. Q1 2025 data shows a 44.5% market share—industry-leading growth of 1.1%—while its Full-Space Freshness series alone captures 20.2%, outpacing entire rival brands. In a saturated market, Haier’s strategy transcends incremental upgrades. By reimagining preservation science and user interaction, it shifts competition from份额争夺 to value creation—propelling the sector toward premium, smart ecosystems.
Ultimately, Haier’s success lies in grounding technological ambition in daily life. As kitchens transform into hubs of health and convenience, its refrigerators exemplify how innovation, when attuned to human rhythms, can turn mundane routines into moments of delight.
Original article, Author: Tobias. If you wish to reprint this article, please indicate the source:https://aicnbc.com/702.html
