Robin Li: Baidu Prioritizes AI Development in Real-World Applications Over Leading Every Niche

Baidu’s Q1 2025 revenue rose 3% year-over-year to ¥32.45B ($4.47B), beating estimates, though non-GAAP net profit fell 8% to ¥6.47B amid increased AI R&D investments. CEO Robin Li emphasized prioritizing applied AI innovations over foundational models, announcing development of Ernie 5.0 and plans to open-source Ernie 4.5 by June 30. The company aims to commercialize digital human technology and scale its autonomous driving unit, Apollo Go, which operates 1,000 driverless vehicles in 15 cities. Ride-hailing orders surged 75% to 1.4M trips in Q1, totaling 11M cumulative journeys. Li projected profitability through cost reductions and operational scaling, positioning Apollo Go as a future growth engine.

CNBC AI Exclusive | May 22, 2025

Chinese tech giant Baidu (NASDAQ: BIDU) reported first-quarter revenue of 32.45 billion yuan ($4.47 billion), surpassing analyst estimates of 31.03 billion yuan with a 3% year-over-year increase, according to its earnings release on Wednesday. Under non-GAAP accounting standards, net profit attributable to Baidu declined 8% to 6.47 billion yuan amid intensified R&D spending in artificial intelligence.

CEO Robin Li emphasized the company’s strategic focus on applied AI innovations during the earnings call, stating: “While foundational AI models continue to evolve rapidly, their true value lies in practical applications. The AI landscape is expansive enough that leadership doesn’t require dominance in every niche.”

Baidu unveiled aggressive plans to advance its Ernie large language model series, with its next-generation Ernie 5.0 already in development. The company will open-source its cutting-edge Ernie 4.5 model architecture by June 30. Li highlighted digital human technology as a priority commercialization frontier, signaling imminent mass deployment of virtual assistant services across enterprise sectors.

The autonomous driving division showed accelerating momentum, with Apollo Go now operating 1,000 fully driverless vehicles across 15 global cities. Q1 ride-hailing orders surged 75% to 1.4 million trips, contributing to a cumulative 11 million autonomous journeys since service inception.

Addressing profitability concerns, Li outlined a clear roadmap: “Declining hardware and operational costs, combined with scaled deployment efficiencies, position Apollo Go to transition from tech showcase to sustainable profit engine – potentially our most compelling growth vector.”

Robin Li presents Baidu's AI development strategy

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