CNBC AI News, August 12th – TikTok has responded to complaints from Li Auto regarding a surge of online criticism and disparaging content targeting the electric vehicle maker and its customers.
TikTok’s official communications channel, Douyin Blackboard, announced that it had taken action after receiving reports from Li Auto. The platform stated that recent online discussions surrounding “Li Auto owners” contained misleading and, at times, outright abusive content.
Following Li Auto’s complaints, TikTok actively investigated and removed content that violated its community guidelines.
Furthermore, citing its “TikTok Community Hotspot Information and Account Governance Rules (Trial Implementation),” the platform proactively addressed accounts and content that were inappropriately capitalizing on the controversy or engaging in malicious hype. This included, but wasn’t limited to, using the situation for marketing purposes, creating repetitive and farcical content like videos depicting “Li Auto Owners parking illegally,” launching personal attacks against Li Auto drivers, and falsely claiming account suspensions by altering profile pictures.
This action follows comments made by Li Auto CEO Li Xiang, who recently posted a video alleging a concerted effort to smear the company’s reputation online. He claimed to have identified the rival company orchestrating the negative campaign, stating that they are “hiding very deep.”
Addressing what he described as a recurring pattern of orchestrated attacks during new car launches, Li Xiang pointed to previous incidents. He cited a campaign to spread false rumors of Li Auto’s bankruptcy when the L9 was launched, and similar tactics employed around the release of the MEGA model. The recent i8 launch also saw a wave of negative sentiment.
Li Xiang stated bluntly, “Each time, there’s been a different brand behind the scenes, playing the ‘handling’ card.” He added that while the company knows which brand is behind the current campaign, the actual orchestration is carried out by professional online influence agencies.
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