Electric Vehicle

Li Auto CEO Li Xiang, in an interview with Luo Yonghao, addressed online negativity, particularly the “coffin car” smear campaign against the MEGA model. Luo expressed surprise at the intensity of the attacks. Li Xiang alleged a rival company orchestrated these campaigns dating back to the i8 model, aiming to damage Li Auto’s image. He stated that the appropriate response is to improve product and strategy to eliminate vulnerabilities, and acknowledges that the pressure from the controversy nearly caused a complete redesign of the MEGA car.

Li Auto CEO Li Xiang discussed his personal life on “Li Yonghao’s Crossroads,” revealing insights into his marriage and financial management. He admitted his dependence on his wife and that she manages all family finances. Li also addressed his perceived “low EQ” and admitted to conducting a thorough pre-marital “due diligence” on his wife. Despite this unconventional approach, they maintain a stable relationship and have five children. They were recently spotted at a soccer match where Li’s wife garnered attention.

Entrepreneur Luo Yonghao rebranded his Weibo account to “Luo Yonghao’s Crossroads” ahead of his podcast launch featuring Li Xiang, CEO of Li Auto. The premiere episode showcases a lengthy conversation about Li’s entrepreneurial journey. The recording session revealed their contrasting personalities, with Li Xiang doing push-ups and Luo Yonghao stretching to stay engaged during the seven-hour podcast.

TikTok responded to complaints from Li Auto regarding negative online content targeting the EV maker and its customers. TikTok’s Douyin Blackboard announced it removed misleading and abusive content related to “Li Auto owners” and accounts exploiting the controversy, citing violations of community guidelines. This followed Li Auto CEO Li Xiang’s allegations of a coordinated smear campaign by a rival company, a recurring issue during new car launches, orchestrated by online influence agencies.

Xiaomi’s CEO, Lei Jun, initiated a poll about renaming the Xiaomi YU7 standard edition car. Initial results show a preference for keeping the “standard edition” title over adopting “Pro” or “Max.” Those favoring the current name believe the car’s quality speaks for itself. Those wanting a change hope it will improve market perception, as the YU7 boasts impressive specs despite its name. The poll addresses concerns that consumers underestimate the standard edition’s capabilities.

Xiaomi CEO Lei Jun showcased the rapid charging of the upcoming Xiaomi YU7 EV in a one-take video. The YU7 charged from 10% to 80% in just 13 minutes, demonstrating the power of its 800V high-voltage SiC platform and HyperCharge system. During the demonstration, the car maintained a stable voltage of 786V and a peak charging power of 446kW. While charging, Lei Jun interacted with followers on Douyin, highlighting his approachable personality.

The Li Auto i8 has seen high demand for its premium trims (Max and Ultra). Responding to customer feedback regarding complex trim selection and limited customization, Li Auto is consolidating its i8 lineup into a single, fully-equipped model based on the i8 Max, priced at RMB 339,800. This includes a complimentary Platinum audio system. An optional rear entertainment screen package is also being introduced. The shift aims to simplify the purchasing process and caters to the demand for premium features.

Faraday Future (FFAI) shared a business update from Founder and Co-CEO YT Jia, highlighting progress and future plans. Jia emphasized blockchain integration into the US financial system and teased a major strategic upgrade on August 16th at Pebble Beach, unveiling the second chapter of FF’s “Bridge Strategy.” He cited a “Ten-Punch Combo” of transformations, the FX Super One launch with over 10,000 pre-orders, and progress in manufacturing and the FF and FX Bridge Strategy. Improvements in cash flow and a partnership with HabitTrade were also noted.

A recent crash test between a Chenglong truck and a Li Auto i8 has sparked controversy. Li Auto executives proposed a live rematch after the test results were questioned. Dongfeng Liuzhou Motor, Chenglong’s manufacturer, responded, emphasizing their dual role in commercial and passenger vehicles and revealing their unawareness of the initial test. Videos suggesting Chenglong dealerships were seeking a driver for a rematch also surfaced.

Lucid Group, an innovative EV maker, has appointed actor Timothée Chalamet as its first Global Brand Ambassador in a multi-year partnership. This marks a significant step for Lucid, reinforcing its commitment to ‘Compromise Nothing’ and pushing the boundaries of electric vehicle technology. The collaboration aims to further elevate Lucid’s brand awareness and appeal to a wider audience.