CNBC AI News, August 15th – In a subtle yet significant branding shift, the official WeChat account of Carrefour China has been rebranded to “CACIOUS,” also known as “客优仕,” accompanied by a corresponding logo update, according to recent media reports.
Originally registered as “Carrefour China” on May 10, 2017, the account’s new moniker, “CACIOUS,” is the namesake of Carrefour’s own membership store private label, signaling a potential shift in focus.
The rebrand comes on the heels of an August 11th debt settlement announcement from Suning.com.
The announcement detailed that Suning International, a wholly-owned subsidiary of Suning.com, has reached a debt settlement agreement with Carrefour Group and its affiliated companies.
According to the agreement, Suning will make a one-time payment of RMB 220 million to resolve all disputes, including those related to outstanding equity acquisition payments, intellectual property fees, and arbitration claims. This transaction solidifies Suning.com’s 100% ownership of Carrefour China, marking a key turning point in the retailer’s Chinese operations and a significant financial closing for both parties.
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