rebranding

Qifu Technology, Inc. shareholders approved a rebranding to Qfin Holdings, Inc. and restated Articles of Association. Deloitte Touche Tohmatsu was reappointed as auditor, and Mr. Xiangge Liu will continue as director. These changes reflect the Chinese AI-powered Credit-Tech platform’s commitment to strengthening governance and identity in the evolving fintech sector.

Bai Xiang, the instant noodle maker, is discontinuing its “More Than Half” and “More Than Half Again” product lines due to consumer criticism regarding misleading portion claims. The branding suggested significant increases in noodle quantity, while the actual increase was relatively minor. In response to negative feedback, Bai Xiang will rebrand the products with explicit gram weight classifications, reflecting a shift towards greater transparency.

Unitree Robotics, formerly Hangzhou Unitree Technology, rebranded, sparking IPO speculation. Discussions with Hong Kong’s Chief Executive about a potential listing and the company’s global expansion plans, fueled by rapid growth and talent demands, suggest an aggressive future direction. The restructuring’s timing is significant, despite the company’s claims that it will not affect current operations.

A Chinese retail chain, Pang Dulai, rebranded to Ying Dulai overnight, replacing “Pang” (胖, plump) with “Ying” (盈, profit) in signage and digital platforms. The Zhejiang-based mall’s parent group, Yingzhong Holdings, cited strategic alignment as the reason. The move follows a cease-and-desist letter from rival Pang Donglai over alleged brand imitation. While the company denied legal pressure links, analysts note the covert rebrand mirrors crisis tactics in China’s competitive retail sector, sparking discussions on corporate identity and legal risks in rapid pivots.