rebranding
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CACIOUS Replaces Carrefour as Suning.com Takes Full Control
Carrefour China’s official WeChat account has been rebranded to “CACIOUS,” the name of Carrefour’s membership store private label. This follows Suning.com’s announcement of a debt settlement with Carrefour Group, where Suning will pay RMB 220 million to resolve disputes and solidify its 100% ownership of Carrefour China. The rebrand and debt settlement mark a turning point for Carrefour’s operations in China and represent a significant financial closing for both Suning and Carrefour.
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Gree’s Name Change a “One-Day Trip”! “Gree Goodies Guide” Reverts to “Dong Mingzhu’s Healthy Home”
Gree Electric Appliances quickly reverted its official WeChat service account name from “Gree Goodies Guide” back to “Dong Mingzhu Healthy Home” after just one day. This follows Gree’s strategic aim to transition its mini-program to “Dong Mingzhu Healthy Home”, circumventing WeChat’s policy against duplicate names. The public account needed to release the name for the new online storefront. This marks the fourth name change in just over a year, potentially reflecting an evolving branding strategy.
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Myseum, Inc. Rebrands from DatChat, Focusing on Social Group Media and Content Preservation
DatChat is rebranding to
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Qifu Technology Concludes Annual General Meeting, Reports Results
Qifu Technology, Inc. shareholders approved a rebranding to Qfin Holdings, Inc. and restated Articles of Association. Deloitte Touche Tohmatsu was reappointed as auditor, and Mr. Xiangge Liu will continue as director. These changes reflect the Chinese AI-powered Credit-Tech platform’s commitment to strengthening governance and identity in the evolving fintech sector.
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White Elephant Brand to Discontinue “Duoban” and “Duoyiban” Product Names: New Packaging Features Bold Grammage Display
Bai Xiang, the instant noodle maker, is discontinuing its “More Than Half” and “More Than Half Again” product lines due to consumer criticism regarding misleading portion claims. The branding suggested significant increases in noodle quantity, while the actual increase was relatively minor. In response to negative feedback, Bai Xiang will rebrand the products with explicit gram weight classifications, reflecting a shift towards greater transparency.
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Unitree Robotics Changes Name; Wang XingxIng Previously Considered Hong Kong IPO
Unitree Robotics, formerly Hangzhou Unitree Technology, rebranded, sparking IPO speculation. Discussions with Hong Kong’s Chief Executive about a potential listing and the company’s global expansion plans, fueled by rapid growth and talent demands, suggest an aggressive future direction. The restructuring’s timing is significant, despite the company’s claims that it will not affect current operations.
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Yingdulai Explains Rebranding from Pangdulai: Naming Tied to Yingzhong Holdings Group Affiliation
A Chinese retail chain, Pang Dulai, rebranded to Ying Dulai overnight, replacing “Pang” (胖, plump) with “Ying” (盈, profit) in signage and digital platforms. The Zhejiang-based mall’s parent group, Yingzhong Holdings, cited strategic alignment as the reason. The move follows a cease-and-desist letter from rival Pang Donglai over alleged brand imitation. While the company denied legal pressure links, analysts note the covert rebrand mirrors crisis tactics in China’s competitive retail sector, sparking discussions on corporate identity and legal risks in rapid pivots.
