SINGAPORE – Allison Worldwide and Stagwell (STGW) are doubling down on their Asia Pacific presence, tapping veteran leader Margaret Key to helm Allison Asia as CEO and simultaneously take on the role of Stagwell’s Executive Director for Asia Pacific. The move, effective October 1st, signals a strategic push to amplify communications capabilities and better serve clients in the dynamic APAC market.
Key brings over two decades of experience to the table, a CV marked by strategic acumen and a track record of visionary leadership. Based in Singapore, she will report directly to Allison Worldwide CEO Jonathan Heit.
Most recently, Key served as CEO of Publicis’ MSL Group in Asia Pacific. During her tenure, she orchestrated the transformation of a previously fragmented agency into a unified regional network, delivering substantial business growth and market expansion. Her prior experience includes stints at Edelman and Burson-Marsteller, both in Asia Pacific.
Key’s leadership hasn’t gone unnoticed. She’s been recognized with multiple industry accolades, including Campaign Asia’s Women to Watch and APAC Regional Consultancy of the Year, in addition to the London International Awards: APAC Regional PR Network of the Year. She also serves on the board of Verité, a global nonprofit organization dedicated to upholding labor rights – a testament to her commitment beyond the boardroom.
“Margaret is a proven force. Her appointment marks an exciting new phase for our Asia Pacific business,” said Ray Day, Executive Chair at Allison Worldwide and Vice Chair at Stagwell. “She shares our unwavering commitment to client success, built on a world-class team consistently delivering exceptional results.”
As CEO of Allison Asia, Key will spearhead the organization’s growth strategy in APAC, overseeing expansion plans and business development. As Stagwell’s Executive Director, Asia Pacific, she will drive regional market development and foster deeper client engagement by leveraging the full potential of the Stagwell network.
“I’m honored to assume these roles at this pivotal moment for both brands,” Key stated. “Allison and Stagwell have strong reputations in the marketing and communications landscape, and I’m excited to collaborate with our talented teams across Asia to enhance our cultural relevance, accelerate innovation, and drive sustainable growth for our clients.”
About Allison Worldwide
Allison Worldwide is a global communications agency focused on innovation, growth and empowering brands to have positive impacts on collegaues, communities, and clients. It delivers game-changing results that make a lasting impact. Allison is owned by Stagwell (NASDAQ: STGW) Stagwell’s global network uses technology, data analytics, insights, and strategic consulting solutions to drive measurable results and optimize return on marketing investment for more than 1,700 clients worldwide. Learn more at www.allisonworldwide.com.
About Stagwell
Stagwell is the challenger holding company built to transform marketing, They aim to deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Its specialists operate in 45+ countries and are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join them at www.stagwellglobal.com.
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