Abercrombie & Fitch (ANF) partners with the Dallas Cowboys and Cheerleaders as the Official Fashion Partner in a multi-year deal, marking Abercrombie’s first NFL team collaboration. Licensed Cowboys merchandise will be available at select pro-shops and AT&T Stadium. Cowboys players CeeDee Lamb and Jake Ferguson will participate in the “Style Concierge” program, with Lamb debuting his own apparel line this season. This partnership aims to blend fashion and football, extending beyond game day.
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Abercrombie & Fitch (NYSE: ANF) is making a bold move onto the gridiron, inking a multi-year deal as the Official Fashion Partner of the Dallas Cowboys and the iconic Dallas Cowboys Cheerleaders. This isn’t just another sponsorship; it’s Abercrombie’s first touchdown with an NFL team, building on the brand’s recent appointment as an NFL Official Fashion Partner – signaling a strategic play for the hearts (and closets) of football fans.
The collaboration promises a stylish huddle of licensed Cowboys merchandise, hitting the shelves at select Cowboys pro-shops and boasting a prime presence at AT&T Stadium & The Star. Expect Abercrombie to be a key player at team events, injecting its signature aesthetic into the Cowboys’ world. Keep an eye out for the “Style Concierge” program featuring Cowboys stars CeeDee Lamb and Jake Ferguson. And the real kicker? Lamb’s player-designed apparel line is set to drop later this season, offering fans a chance to score some athlete-approved fashion.
Abercrombie & Fitch (NYSE: ANF) ha firmato una partnership pluriennale di grande rilievo come Official Fashion Partner dei Dallas Cowboys e delle Dallas Cowboys Cheerleaders. È la prima collaborazione tra Abercrombie e una franchigia NFL, dopo che il marchio è stato nominato Official Fashion Partner della lega.
La collaborazione prevede la vendita di merchandising ufficiale dei Cowboys in alcuni pro-shop selezionati, una presenza allo AT&T Stadium e a The Star, oltre alla partecipazione ad eventi della squadra. Tra gli aspetti salienti c’è il programma “Style Concierge” con i giocatori CeeDee Lamb e Jake Ferguson; la linea di abbigliamento disegnata da Lamb debutterà più avanti nella stagione.
Abercrombie & Fitch (NYSE: ANF) ha asegurado una asociación multianual pionera como Official Fashion Partner de los Dallas Cowboys y las Dallas Cowboys Cheerleaders. Es la primera alianza entre Abercrombie y un equipo de la NFL, tras la designación de la marca como Official Fashion Partner de la liga.
La colaboración incluye merchandising con licencia de los Cowboys disponible en pro-shops seleccionados, presencia en el AT&T Stadium y en The Star, y participación en eventos del equipo. Entre sus novedades destaca el programa “Style Concierge” con los jugadores CeeDee Lamb y Jake Ferguson; la línea de ropa diseñada por Lamb se lanzará más adelante esta temporada.
Abercrombie & Fitch (NYSE: ANF)가 다년간의 획기적인 파트너십을 통해 댈러스 카우보이스와 댈러스 카우보이스 치어리더의 Official Fashion Partner로 선정되었습니다. 이는 브랜드가 NFL의 Official Fashion Partner로 지정된 이후 Abercrombie가 NFL 구단과 맺은 첫 파트너십입니다.
이번 협업에는 일부 선정된 카우보이스 프로샵에서 판매되는 공식 라이선스 상품, AT&T 스타디움과 The Star에서의 입지, 팀 행사 참여가 포함됩니다. 주요 프로그램으로는 선수 CeeDee Lamb와 Jake Ferguson이 참여하는 ‘Style Concierge’가 있으며, Lamb가 디자인한 의류 라인은 이번 시즌 후반에 출시됩니다.
Abercrombie & Fitch (NYSE: ANF) a conclu un partenariat multannuel novateur en tant qu’Official Fashion Partner des Dallas Cowboys et des Dallas Cowboys Cheerleaders. Il s’agit du premier partenariat entre Abercrombie et une équipe de la NFL, suite à la nomination de la marque comme Official Fashion Partner de la ligue.
La collaboration prévoit la vente de produits sous licence des Cowboys dans certains pro-shops sélectionnés, une présence à l’AT&T Stadium et à The Star, ainsi qu’une participation aux événements de l’équipe. Parmi les points forts figure le programme « Style Concierge » avec les joueurs CeeDee Lamb et Jake Ferguson ; la ligne de vêtements conçue par Lamb sera lancée plus tard cette saison.
Abercrombie & Fitch (NYSE: ANF) hat eine wegweisende mehrjährige Partnerschaft als Official Fashion Partner der Dallas Cowboys und Dallas Cowboys Cheerleaders abgeschlossen. Dies ist die erste Zusammenarbeit zwischen Abercrombie und einem NFL-Team, nachdem die Marke kürzlich zum Official Fashion Partner der NFL ernannt wurde.
Die Kooperation umfasst lizenzierte Cowboys-Artikel, die in ausgewählten Cowboys-Pro-Shops erhältlich sein werden, Präsenz im AT&T Stadium und The Star sowie Beteiligung an Teamevents. Hervorzuheben ist das “Style Concierge”-Programm mit den Spielern CeeDee Lamb und Jake Ferguson; Lambs von ihm gestaltete Bekleidungslinie wird später in dieser Saison eingeführt.
Positive
First-of-its-kind partnership with NFL team expands brand visibility
Multi-channel distribution through Cowboys pro-shops and stadium presence
Celebrity athlete collaboration with CeeDee Lamb for exclusive merchandise line
Strategic expansion into sports merchandising market
08/28/2025 – 09:13 AM
Abercrombie brings its signature style to the Cowboys and their fans
NEW ALBANY, Ohio, Aug. 28, 2025 (GLOBE NEWSWIRE) — Abercrombie & Fitch (Abercrombie), a division of Abercrombie & Fitch Co. (NYSE: ANF), today announced a multi-year partnership naming the brand as an Official Fashion Partner of the Dallas Cowboys and the Dallas Cowboys Cheerleaders. This partnership is the first of its kind between Abercrombie and a National Football League team. This industry-first move comes on the heels of the NFL naming Abercrombie an Official Fashion Partner, a first for the league.
This new partnership builds on the success of Abercrombie’s NFL product collection featuring the Dallas Cowboys, currently available for men, women, children and pets. As an Official Fashion Partner, Abercrombie will offer its licensed Cowboys collection for sale at select Cowboys pro-shops and have a prominent presence at both AT&T Stadium & The Star. Additionally, the retail brand will have a presence at team events including home games, the Cowboys Club and Dallas Cowboys Women’s Association events.
“Our partnership with the Dallas Cowboys allows us to connect fashion and football in a way that extends well beyond game day,” said Carey Collins Krug, Abercrombie & Fitch Co.’s Chief Marketing Officer. “We are bringing our approach to style into the Cowboys’ world, from the players to the larger fan community. This isn’t just about team merch, it is about creating fashion that reflects the full lifestyle of today’s fan.”
Abercrombie has also teamed up with Dallas Cowboys wide receiver, CeeDee Lamb and tight end Jake Ferguson to be early participants in the brand’s “Style Concierge” program, which provides select NFL players with access to Abercrombie stylists for off-the-field looks. Lamb’s own player-designed apparel will debut later this season in select Abercrombie stores and on abercrombie.com, bringing athlete-led fashion directly to fans.
“The NFL and fashion are more aligned than ever, which makes this partnership with Abercrombie an impactful step forward,” said Dallas Cowboys Chief Brand Officer and Co-Owner Charlotte Jones. “Together, we’re taking the intersection of the Cowboys brand, lifestyle and apparel even further, embedding our unique energy and spirit with Abercrombie’s signature style in a crave-worthy way that delivers what our fans want.”
Abercrombie’s NFL collection featuring the Dallas Cowboys is available at Abercrombie.com and in select stores.
Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995 This press release may contain forward-looking statements (as such term is defined in the Private Securities Litigation Reform Act of 1995). These statements, including, without limitation, statements regarding Abercrombie & Fitch Co.’s brands, sponsorships, partnerships, and distribution channels, relate to Abercrombie & Fitch Co.’s current assumptions, projections, and expectations about its business and future events. Any such forward-looking statements involve risks and uncertainties and are subject to change based on various important factors, many of which may be beyond the company’s control. The inclusion of such information should not be regarded as a representation by the company, or any other person, that the objectives of the company will be achieved. Words such as “estimate,” “project,” “plan,” “believe,” “expect,” “anticipate,” “intend,” “should,” “are confident,” “will,” “could,” “outlook,” and similar expressions may identify forward-looking statements. Except as may be required by applicable law, we assume no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise. Factors that may cause results to differ from those expressed in our forward-looking statements include, but are not limited to, the factors disclosed in Part I, Item 1A. “Risk Factors” of Abercrombie & Fitch Co.’s Annual Report on Form 10-K for the fiscal year ended February 1, 2025, and otherwise in our reports and filings with the Securities and Exchange Commission.
About Abercrombie & Fitch Abercrombie strives to make every day more exceptional, creating a sense of getaway through its quality apparel, accessories and fragrance crafted for every occasion. Abercrombie & Fitch is the namesake brand of Abercrombie & Fitch Co. (NYSE: ANF) and is sold in more than 200 stores (including abercrombie kids) worldwide and abercrombie.com globally.
Photos accompanying this announcement are available at
What is the new partnership between Abercrombie & Fitch (ANF) and Dallas Cowboys?
Abercrombie & Fitch has become an Official Fashion Partner of the Dallas Cowboys and Dallas Cowboys Cheerleaders in a multi-year partnership, the first such collaboration between the brand and an NFL team.
Where will Abercrombie’s Dallas Cowboys merchandise be available?
The licensed Cowboys collection will be available at select Cowboys pro-shops, Abercrombie stores, abercrombie.com, and will have presence at AT&T Stadium & The Star.
Which Dallas Cowboys players are partnering with Abercrombie & Fitch?
CeeDee Lamb and Jake Ferguson are participating in Abercrombie’s ‘Style Concierge’ program, with Lamb launching his own player-designed apparel line later this season.
What makes this Abercrombie & Cowboys partnership unique?
This is the first partnership between Abercrombie and an NFL team, following Abercrombie becoming an Official Fashion Partner of the NFL, which was also a first for the league.
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