Fashion

Abercrombie & Fitch (ANF) partners with the Dallas Cowboys and Cheerleaders as the Official Fashion Partner in a multi-year deal, marking Abercrombie’s first NFL team collaboration. Licensed Cowboys merchandise will be available at select pro-shops and AT&T Stadium. Cowboys players CeeDee Lamb and Jake Ferguson will participate in the “Style Concierge” program, with Lamb debuting his own apparel line this season. This partnership aims to blend fashion and football, extending beyond game day.

Fashion reflects ideology: haute couture mirrors class, while the t-shirt embodies democracy. The “Made in USA” movement struggles against globalization and cost considerations. While American Trench aims to create authentic, accessible American-made apparel, its success lies in affordable socks, not expensive blazers. The core of American fashion, however, may be fusion, the eclectic mix of styles and openness, which is now at risk in homogenized market.