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NEW YORK, Sept. 13, 2025 – Target (TGT) kicked off New York Fashion Week with a bang, hosting its “Target Style Tailgate” event on Saturday. The event celebrated the retail giant’s fall collection, emphasizing trend-driven capsule styling and its commitment to accessible design.
The “Target Style Tailgate” blended the energy of fall sporting events with the sophistication of NYFW, drawing a crowd of celebrities, influencers, and industry insiders. The event featured a live performance by Suki Waterhouse, along with DJ sets from D-Nice and Kitty Ca$h, providing high-profile entertainment.
A key highlight was a halftime-style spectacle, choreographed by Sarah O’Gleby. This segment included the Brooklyn United Marching Band, the Brooklynettes Dance Team, and a cameo from designer Isaac Mizrahi, a past Target collaborator. Mizrahi’s prior work with Target is noteworthy, as it set a precedent for accessible designer collaborations within the mass retail space. Performers were styled by Wayman Bannerman and Micah McDonald, with models showcasing KBB by Kahlana.
Guests, including Natasha Lyonne, Ciara Miller, Devin Booker, Sean Kaufman, Emily DiDonato, and others, were styled in Target’s Fall 2025 collection, further emphasizing the brand’s fashion-forward direction. Beyond the runway presentation, the event incorporated immersive guest experiences such as a Beauty Clubhouse, a Scent Bar, gifting suites, and food and beverage stations. Chef Rodney Scott curated a tailgating-themed menu, complemented by Veuve Clicquot champagne service and a custom mocktail.
This event highlights Target’s ongoing strategy of blurring the lines between high fashion and accessible retail. By partnering with established designers and celebrities, Target aims to elevate its brand image and attract a broader consumer base. The “Forever Fall” campaign and exclusive collections like the Champion collection for Target demonstrate the retailer’s commitment to offering on-trend, affordable options.
The success of these initiatives hinges on Target’s ability to manage its supply chain effectively and maintain consistent quality across its offerings. As the retail landscape becomes increasingly competitive, Target’s focus on design collaborations and experiential events could be a key differentiator.
Target’s fall assortment is available at Target.com.
About Target
Target Corporation (TGT), based in Minneapolis, serves guests at nearly 2,000 stores and Target.com. Target dedicates a portion of its profit to communities through corporate website and press center.
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