Target

Target is partnering with Netflix for a “Stranger Things” retail experience, launching over 150 themed items in October. Target aims to be the ultimate destination for fans of the show’s final season with a dedicated in-store and online shopping space, immersive experiences, and a nostalgia-driven marketing campaign. The collection includes exclusive items from Funko, Mattel and others. Target is also creating a 1987-themed store to bring the fictional world of Hawkins, Indiana to life.

Target launched New York Fashion Week with its “Target Style Tailgate” event, showcasing its Fall 2025 collection and commitment to accessible design. The event, blending fashion with a tailgate theme, featured a Suki Waterhouse performance and a halftime show with Isaac Mizrahi. Celebrities and influencers attended, styled in Target’s fall collection. Immersive experiences, including a beauty clubhouse and curated food, enhanced the event. This highlights Target’s strategy to merge high fashion with affordable retail, leveraging collaborations and experiences to broaden its appeal.