Gree Electric Appliances, the Chinese appliance giant, released its semi-annual report for 2025 this evening, revealing a slight dip in revenue despite a healthy profit. According to the report, Gree’s revenue for the first half of the year stood at ¥97.325 billion, a 2.46% year-over-year decrease.
However, the company’s bottom line remained robust, with net profit attributable to shareholders of the listed company reaching ¥14.412 billion, marking a 1.95% increase compared to the same period last year.
The company announced that it will not be distributing a cash dividend, issuing bonus shares, or increasing share capital through capitalization of public reserves.
One bright spot in the report was the strong performance of Gree’s livestreaming e-commerce channel, which generated over ¥5 billion in sales during the first half of 2025. Gree is leveraging social platforms to cultivate community engagement and word-of-mouth marketing, while simultaneously enhancing its proprietary online platform’s user operations to boost repeat purchases and brand loyalty. This multi-pronged approach appears to be paying dividends in terms of consumer engagement and direct sales.
Gree emphasized its extensive sales network, comprising 30 regional sales companies nationwide, over 30,000 offline outlets, a self-built online platform, and official flagship stores on third-party e-commerce platforms. This integrated online and offline presence strengthens the company’s retail capabilities and market service reach across China.
Notably, Gree and Xiaomi have recently been embroiled in a public spat regarding air conditioner sales figures. Tensions have been high, with executives from both companies engaging in heated exchanges on Weibo – although relative calm has returned today. This rivalry likely stems from increased competition in the consumer electronics market.
The dispute was triggered by revised online sales data for July from AVC (奥维云网), which initially ranked Xiaomi second and later revised the data to place Gree second. This discrepancy sparked the initial clash, which subsequently escalated to encompass product comparisons and broader market positioning claims. The incident highlights the intense competition and scrutiny within China’s rapidly evolving air conditioning market.
Original article, Author: Tobias. If you wish to reprint this article, please indicate the source:https://aicnbc.com/8209.html
