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Roblox (RBLX) unveiled new short-video and AI capabilities Friday, a move that comes amid increasing regulatory scrutiny concerning the platform’s safety for younger users. The announcements, made at its developer conference, signal Roblox’s efforts to enhance user engagement and content creation within its metaverse, while simultaneously addressing growing concerns regarding child safety.
The introduction of “Roblox Moments” will allow users aged 13 and above to create and share short video clips of their in-game experiences via a dedicated feed within the platform. This feature positions Roblox to compete more directly with platforms like TikTok and YouTube Shorts, potentially drawing in a wider audience and fostering greater user-generated content.
On the technology front, the integration of AI tools aims to democratize 3D content creation within Roblox. This functionality will empower users to generate sophisticated 3D objects, streamlining the game development process and reducing reliance on specialized skills. The potential impact on the Roblox economy, where developers can create and monetize their games and assets, is significant.
Matt Kaufman, Roblox’s safety chief, emphasized that users who do not meet age requirements for certain “mature” game experiences will be unable to access related video clips shared on Moments. The company has indicated that all videos shared on Moments will be subject to moderation, with mechanisms implemented for users to flag any inappropriate content. The initial launch of Moments will be a limited release.
According to Anupam Singh, Roblox’s senior vice president of engineering, the AI features are expected to roll out before year’s end. Early examples suggest users will be able to generate items such as futuristic monster trucks tailored to the specific aesthetic of their games. Mr. Kaufman reiterated that these AI-generated creations will also undergo moderation processes.
These announcements arrive against a backdrop of legal challenges. Roblox faces allegations that its platform design facilitates exploitation of underage users by online predators. A recent lawsuit filed by Louisiana Attorney General Liz Murrill alleges that the company fails to implement adequate safety protocols to protect children. Roblox has strongly refuted these allegations, stating that it would never intentionally put its users at risk.
Earlier this week, Roblox detailed an expansion of its age estimation program, originally introduced in July. The expanded program is the latest in a series of efforts designed to improve user safety and age verification.
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