- Sölden in Austria Joins Epic Pass Lineup, Elevating Access to Premier Alpine Skiing
- Strategic Partnership Caps Wave of European Expansion for Vail Resorts
- Epic Passes Priced at $1,051 for Adults Remain Available at Year-Low Rates Until May 26
BROOMFIELD, Colo., May 25, 2025 /PRNewswire/ — Vail Resorts (NYSE: MTN) is reshaping the global ski landscape with its latest European move: Austria’s famed Sölden resort will join the Epic Pass roster for the 2025/26 season. The announcement, timed ahead of the May 26 deadline for this year’s lowest pass prices, underscores Vail’s aggressive push to dominate the luxury ski market while offering travelers unprecedented value. Nestled in Tyrol’s Ötztal Valley and just 52 miles from Innsbruck Airport, Sölden brings glacier-backed reliability, 89 miles of slopes, and a reputation as a cultural hub where sport meets spectacle.
“Sölden isn’t just about skiing—it’s a multi-sensory alpine experience,” said Bill Rock, President of Vail Resorts’ Mountain Division. “From the 007 ELEMENTS exhibit perched at 9,800 feet to the Aqua Dome’s thermal springs, this partnership amplifies the Epic Pass’s global appeal.” The resort, already a host to FIS World Cup events and the Electric Mountain Festival, will debut new high-capacity lifts next season, enhancing access to its glacier terrain.
The Epic Pass’s Austrian expansion follows a flurry of deals, including access to Saalbach, Zell am See-Kaprun, and Silvretta Montafon. Combined with existing privileges at Ski Arlberg—Austria’s largest interconnected resort—the pass now unlocks 34 resorts across 10 European regions. Stateside, it grants unlimited access to marquee destinations like Whistler Blackcomb, Vail, and Park City.
Priced at $1,051 for adults and $537 for children, the pass includes five days at Sölden. Until May 26, buyers can secure two Buddy Tickets (with 45% discounts) and six Ski-With-a-Friend vouchers, alongside flexible payment plans starting at $49 down. “This collaboration bridges innovation and tradition,” said Bergbahnen Sölden CEO Jakob Falkner. “We’re inviting a global community to discover why Sölden is synonymous with alpine excellence.”
With sustainability goals in focus—including Vail’s pledge for a zero net operating footprint by 2030—the Epic Pass continues to redefine value in competitive ski markets. Analysts note the strategic timing of Sölden’s inclusion, leveraging Europe’s post-pandemic travel rebound and high demand for premium, flexible winter experiences.
For skiers weighing options, the clock is ticking: Prices rise after May 26. As Vail Resorts tightens its grip on transatlantic ski tourism, the Epic Pass isn’t just a ticket—it’s a blueprint for the future of mountain leisure.
Explore pass tiers and purchase at epicpass.com before the deadline.
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