Epic Pass

Uber launches Uber Ski, targeting the winter tourism market by offering transportation to nearly 40 ski resorts in the US, Canada, Switzerland, and France, available through March. Partnering with Vail Resorts, users can book rides directly to resorts and purchase Epic Passes via the app. Uber also enhances the user experience with UberXL/XXL options for gear and expands Uber Share to major airports, potentially cutting costs. They have released the “Send a Ride” option, similar to the Uber Eats gifting function.

Vail Resorts adds Austria’s Sölden to the Epic Pass for 2025/26, expanding European access. The Tyrolean resort offers 89 miles of glacier terrain, cultural attractions like the 007 ELEMENTS exhibit, and hosts premier events. Priced at $1,051 (adults) until May 26, the pass includes five days at Sölden, discounts, and access to 34 resorts across 10 European regions. New lifts will enhance glacier access next season. The partnership aligns with Vail’s 2030 net-zero goal and Europe’s travel rebound. Prices rise post-deadline, urging skiers to secure the year’s lowest rates for premium alpine destinations.