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FLINT, Mich. – Comcast is doubling down on its retail footprint in Michigan, opening a new Xfinity Store in Grand Blanc, marking a strategic move to bolster customer engagement and capitalize on the growing demand for bundled connectivity solutions. The store, which opened its doors Sept. 16, 2025, aims to serve as a local technology hub, offering both residential and small business customers streamlined access to Xfinity’s suite of products and personalized support.
Located at 12720 S Saginaw St., the 2,000-square-foot retail space incorporates interactive displays and dedicated service counters, providing a hands-on environment for customers to explore Xfinity’s core offerings. These include high-speed Xfinity Internet, the X1 entertainment platform, Xfinity Mobile, Xfinity Voice, and the Xfinity Home security system. The emphasis on experiential retail mirrors a broader trend among telecom providers seeking to differentiate themselves in a hyper-competitive market.
Beyond showcasing its services, the store also offers a range of mobile devices from leading manufacturers like Apple, Samsung, Google, LG, and Motorola, along with a selection of accessories. This positions the Xfinity Store as a convenient location for bill payments, account management, equipment returns, and personalized technical support. The ability to bundle these services into a single location aims to improve customer satisfaction and reduce churn, key metrics for Comcast as it faces increasing competition from fiber optic providers and fixed wireless access operators.
“We’re bullish on the Grand Blanc community and excited about opening our new Xfinity Store,” said Kristee Cominiello, regional senior vice president, Comcast Heartland, in a statement. “This location underscores our dedication to providing Genesee County residents and business owners with convenient access to our innovative services and expert support staff.” This retail expansion aligns with Comcast’s broader strategy to reinforce local market presence, which is particularly important in addressing local customer needs and adapting its offerings to regional preferences.
Notably, the store will feature demonstrations of Xfinity Pro, Comcast’s platform designed to enhance the management and personalization of home WiFi experiences. By leveraging its network infrastructure, Comcast is aiming to position itself as a leader in managing the increasingly complex connected home, allowing users to optimize their networks for bandwidth-intensive applications, such as streaming, gaming, remote learning, and smart home device control. This focus on advanced WiFi management is a critical differentiator, particularly in areas with high concentrations of tech-savvy households.
The new Grand Blanc location forms part of Comcast’s broader strategy to elevate customer service, expand its retail footprint, and invest in community relationships across Michigan. While online channels continue to grow, physical retail provides a vital touchpoint for customers who value in-person interaction and expert guidance. This investment suggests Comcast sees significant value in a hybrid online/offline customer engagement model.
The store’s hours are Monday through Saturday, 10 a.m. to 8 p.m., and Sunday, 10 a.m. to 6 p.m. For more information about Xfinity products and services, visit www.xfinity.com.
About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations Experiences. Visit www.comcastcorporation.com for more information.
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