Customer Engagement

Trupanion (TRUP) has launched its 2025 truFame contest, inviting members to submit their pets’ photos and stories for a chance to become brand ambassadors in 2026. The submission phase runs from September 8-19, followed by public voting from September 25-October 6. Winners will be announced the week of October 6 and featured in Trupanion’s marketing campaigns. Last year’s contest had over 6,000 entries. Trupanion leverages this contest to strengthen community engagement and generate user content.

BYD President Wang Chuanfu personally delivered a Fangchengbao Bao 3 to a young couple in Chongqing, emphasizing customer engagement. The couple, fans of travel and outdoor activities, appreciated the Bao 3’s design and features. The Bao 3, a compact all-electric SUV launched on April 16th, targets urban light off-roading. This event follows Fangchengbao’s milestone of exceeding 100,000 vehicle deliveries in 18 months.