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Trupanion (Nasdaq: TRUP), the leading medical insurance provider for cats and dogs, has launched its annual truFame contest for 2025. The contest, running from September 8 to September 19, offers Trupanion members the opportunity to submit their pets’ photos and stories for a chance to become the company’s brand ambassadors in 2026.
Last year’s contest attracted over 6,000 submissions. The winning pets will be featured in Trupanion’s marketing and community campaigns throughout 2026. Public voting will take place between September 25 and October 6, with winners announced the week of October 6.
Trupanion (Nasdaq: TRUP), principale assicuratore medico per cani e gatti, ha lanciato il suo concorso annuale truFame per il 2025. Il concorso, che si svolge dall’8 al 19 settembre, permette ai membri Trupanion di inviare foto e racconti dei loro animali per avere la possibilità di diventare ambasciatori del marchio nel 2026.
Lo scorso anno sono arrivate oltre 6.000 candidature. Gli animali vincitori saranno protagonisti delle campagne di marketing e comunitarie di Trupanion per tutto il 2026. Le votazioni pubbliche si terranno tra il 25 settembre e il 6 ottobre, con l’annuncio dei vincitori nella settimana del 6 ottobre.
Trupanion (Nasdaq: TRUP), el principal proveedor de seguros médicos para gatos y perros, ha puesto en marcha su concurso anual truFame para 2025. El concurso, que se celebra del 8 al 19 de septiembre, ofrece a los miembros de Trupanion la oportunidad de enviar fotos e historias de sus mascotas para optar a ser embajadores de la marca en 2026.
El año pasado el concurso recibió más de 6.000 participaciones. Las mascotas ganadoras aparecerán en las campañas de marketing y comunitarias de Trupanion a lo largo de 2026. La votación pública se llevará a cabo entre el 25 de septiembre y el 6 de octubre, y los ganadores se anunciarán la semana del 6 de octubre.
Trupanion (Nasdaq: TRUP)은 고양이와 개를 위한 선도적 의료보험 제공업체로, 2025년 연례 truFame 콘테스트를 시작했습니다. 콘테스트는 9월 8일부터 9월 19일까지 진행되며, Trupanion 회원들은 반려동물의 사진과 사연을 제출해 2026년 브랜드 홍보대사가 될 기회를 얻을 수 있습니다.
지난해 콘테스트에는 6,000건 이상의 출품이 있었습니다. 수상 반려동물은 2026년 동안 Trupanion의 마케팅 및 커뮤니티 캠페인에 등장하게 됩니다. 공개 투표는 9월 25일부터 10월 6일까지 진행되며, 수상자는 10월 6일 주에 발표됩니다.
Trupanion (Nasdaq: TRUP), le principal assureur santé pour chiens et chats, a lancé son concours annuel truFame pour 2025. Le concours, qui se déroule du 8 au 19 septembre, offre aux membres Trupanion la possibilité de soumettre photos et récits de leurs animaux afin de tenter de devenir ambassadeurs de la marque en 2026.
L’année dernière, le concours a reçu plus de 6 000 participations. Les animaux gagnants seront mis en avant dans les campagnes marketing et communautaires de Trupanion tout au long de 2026. Le vote public aura lieu entre le 25 septembre et le 6 octobre, et les lauréats seront annoncés la semaine du 6 octobre.
Trupanion (Nasdaq: TRUP), führender Anbieter von Krankenversicherungen für Katzen und Hunde, hat seinen jährlichen truFame‑Wettbewerb für 2025 gestartet. Der Wettbewerb läuft vom 8. bis 19. September und bietet Trupanion‑Mitgliedern die Möglichkeit, Fotos und Geschichten ihrer Haustiere einzureichen, um Markenbotschafter für 2026 zu werden.
Im vergangenen Jahr gingen über 6.000 Einsendungen ein. Die Gewinnerhaustiere werden 2026 in Trupanions Marketing‑ und Community‑Kampagnen präsentiert. Die öffentliche Abstimmung findet zwischen dem 25. September und dem 6. Oktober statt; die Gewinner werden in der Woche des 6. Oktober bekannt gegeben.
09/08/2025 – 03:16 PM
SEATTLE, Sept. 08, 2025 — Trupanion, a key player in the rapidly expanding pet insurance market, is leveraging its brand loyalty through the launch of its annual truFame contest. This initiative offers members not just a chance at pet stardom, but also reinforces Trupanion’s engagement with its user base and leverages user-generated content for marketing purposes.
Trupanion (Nasdaq: TRUP), recognized as a frontrunner in medical insurance for cats and dogs, has officially announced the commencement of its annual truFame contest.
The truFame contest is designed to highlight the unique bonds between pets and their owners. Winning pets will become brand ambassadors, featuring prominently in Trupanion’s marketing and community initiatives throughout 2026.
“Our truFame contest is more than just a competition; it is a celebration of the extraordinary impact pets have on our lives,” said Margi Tooth, CEO and President of Trupanion. “This campaign is an opportunity to showcase the remarkable connections between pets and their families.”
Last year’s edition saw participation from over 6,000 Trupanion members, underlining the contest’s popularity and the strong community engagement the company fosters.
Contest Mechanics:
- Submission Phase: Open from September 8 PST to September 19 at 5PM PST, Trupanion members can enter their pet’s photo and story via the dedicated contest portal.
- Public Vote: From September 25 to October 6, the public is invited to participate by voting for their favorite entries.
- Winners Announcement: The chosen pets will be announced the week of October 6, subsequently becoming the faces of Trupanion in 2026.
- Terms and Conditions: Refer to the contest’s official terms for full details.
Trupanion: A Deeper Dive
Trupanion operates within a burgeoning pet insurance sector, experiencing substantial year-over-year growth as pet ownership rises, and owners increasingly seek to mitigate unexpected veterinary costs. The company differentiates itself through a direct payment model, enabling veterinarians to receive claims payouts in seconds, streamlining the customer experience and reducing administrative burden for both pet owners and veterinary practices. This technological advantage, coupled with unlimited payout policies, positions Trupanion competitively in the market.
The company faces increasing competition from both established insurance providers diversifying into pet coverage and emerging insurtech startups. However, Trupanion’s focus on customer satisfaction and its integrated technology platform provide a strong foundation for continued growth. Investors are watching closely to see how the company will balance growth initiatives with profitability, as maintaining a competitive edge in a price-sensitive market remains a key challenge.
As consumers become increasingly discerning, Trupanion’s commitment to customer engagement through campaigns like truFame could prove crucial in retaining market share and fostering long-term customer loyalty within the dynamic pet insurance landscape.
FAQ
When is the Trupanion (TRUP) truFame contest 2025 submission deadline?
The submission deadline for Trupanion’s truFame contest is September 19, 2025 at 5pm PST.
How many entries did Trupanion’s (TRUP) truFame contest receive last year?
Trupanion’s truFame contest received over 6,000 submissions from members last year.
When will Trupanion (TRUP) announce the truFame contest winners for 2025?
Trupanion will announce the winning pets during the week of October 6, 2025, following the public voting period.
How can I vote in Trupanion’s (TRUP) 2025 truFame contest?
Public voting for Trupanion’s truFame contest will be open to everyone between September 25 and October 6, 2025.
