Brand Ambassadors

Trupanion (TRUP) has launched its 2025 truFame contest, inviting members to submit their pets’ photos and stories for a chance to become brand ambassadors in 2026. The submission phase runs from September 8-19, followed by public voting from September 25-October 6. Winners will be announced the week of October 6 and featured in Trupanion’s marketing campaigns. Last year’s contest had over 6,000 entries. Trupanion leverages this contest to strengthen community engagement and generate user content.