In a move that underscores its commitment to customer engagement, BYD President Wang Chuanfu personally handed over a Fangchengbao Bao 3 vehicle to a young couple in Chongqing today. The gesture, complete with a trendy Labubu toy, highlighted the brand’s dedication to connecting with its target demographic.
The recipients, a couple in their 30s, shared their enthusiasm for travel and outdoor activities, particularly weekend camping trips with their child. They cited the Bao 3’s design, which aligns with their aesthetic preferences, and its practical features, such as external power discharge capabilities and a front trunk as key selling points.
Fangchengbao, BYD’s personalized brand, has been steadily expanding its presence since its launch. The brand now boasts a portfolio of three models: Bao 5, Bao 8 and Bao 3.
The Bao 3, a compact all-electric SUV, hit the market on April 16th. Designed for urban light off-roading, it’s priced from RMB 133,800.
This event takes place on the heels of a significant milestone for Fangchengbao. On May 20th, the brand celebrated surpassing 100,000 vehicle deliveries, a feat achieved in just 18 months.
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