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In a move that’s likely to energize investors, a senior executive at a leading Chinese tech giant recently offered a glimpse into the company’s retail strategy and consumer sentiment. The executive, known for his frequent engagements with the public on social media, shared his observations from a store visit in the Henan province, revealing a positive outlook for the company’s recent performance.
According to the post, the executive encountered numerous loyal customers, expressing his appreciation for their unwavering support. The atmosphere within the stores, he noted, was particularly buoyant.
“The enthusiasm and confidence visible on the faces of the staff in every store was remarkable,” the executive commented. He further highlighted that sales of high-end smartphones and household appliances were performing exceptionally well. A recurring theme in the conversations was also consumer curiosity about the launch of the company’s much-anticipated electric vehicle.
The executive also reflected on the company’s strategic shift towards new retail models since 2020, noting the significant progress in expanding its physical presence. His remarks underscored a successful expansion of brick-and-mortar stores, aimed at bringing a retail presence closer to its consumers.
Industry data suggests the company’s stores in mainland China reached 15,000 by 2024, with an expected rise to 20,000 by the end of this year.
Offline sales currently contribute between 30% and 40% to the company’s total revenue in mainland China, with higher levels for its premium product range. This emphasis on physical retail highlights a calculated strategy to capture market share and cater to evolving consumer preferences within the competitive Chinese market.
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Original article, Author: Tobias. If you wish to reprint this article, please indicate the source:https://aicnbc.com/2258.html
