Retail Strategy

Amazon is closing four more Amazon Fresh supermarkets in Southern California, continuing to streamline its grocery strategy. This follows previous closures, impacting locations across the U.S. and U.K. The company is focusing on Whole Foods Market and delivery infrastructure. While closing some Fresh stores, Amazon is innovating with compact “daily shop” Whole Foods Market stores and expanding same-day delivery. CEO Andy Jassy remains optimistic about Amazon’s grocery business, leveraging its e-commerce infrastructure and Prime membership to capture a larger market share.

Xiaomi has launched its first upgraded Xiaomi Home service store in Beijing, focusing on enhancing the customer experience. To celebrate, from August 3rd to 31st, the store offers promotional deals on purchases, repairs, and warranties. Customers can receive discounts on repairs and extended warranties. This initiative is part of Xiaomi’s omnichannel strategy, combining online sales with an expanding physical retail presence to increase customer engagement and reduce distribution costs, aiming to make Xiaomi Home a hub for tech enthusiasts.

Xiaomi launched a summer campaign distributing 600,000 “Visionary Personality Popsicles” with QR codes for fridge giveaways. The wrappers link traits like “embracing freshness” and “emotional stability” to its refrigerators’ tech features, blending experiential branding with Gen-Z appeal. Analysts note it converts technical specs into viral, relatable narratives, boosting store traffic by 40-60% through gamified scans offering product recommendations. The strategy avoids discounts, instead positioning appliances as lifestyle anchors via social-media-friendly engagement, aligning with Xiaomi’s “Lifestyle Electronics” focus on emotional-tech synergy.

A senior executive from a leading Chinese tech company shared positive observations about its retail performance following a recent store visit. The executive highlighted strong customer loyalty, a buoyant atmosphere, and excellent sales of premium products and new interest in the company’s upcoming electric vehicle. The remarks underscored the company’s successful expansion of brick-and-mortar stores, with expectations of reaching 20,000 stores by the end of the year, contributing significantly to revenue.