First in China: Upgraded Xiaomi Home Store Opens with Discount on Phone Repairs

CNBC AI News, August 3rd – Xiaomi is doubling down on its retail strategy, unveiling its first upgraded Xiaomi Home service store in China. The flagship location, situated in the Shoukai LONG Street South area of Beijing’s Changping District, represents a significant overhaul of the customer service experience.

To celebrate the grand opening, Xiaomi is rolling out a series of promotional offers on purchases, repairs, and extended warranties, running from August 3rd to August 31st.

Early shoppers on August 3rd can snag tiered gifts with purchase: a phone airbag stand with purchases over RMB 99, a mobile phone pouch for over RMB 599, an umbrella for over RMB 999, a tumbler for RMB 1999+, and an electric toothbrush for purchases exceeding RMB 2999. Sweetening the pot for tech enthusiasts.

Beyond the giveaways, Xiaomi is also focusing on after-sales care. Customers with Xiaomi or Redmi smartphones and tablets can receive a RMB 100 discount on single repair bills exceeding RMB 200 ($28 USD approx.). For repairs under RMB 200, the labor fee is waived entirely. This emphasis on service could be a key differentiator in China’s competitive mobile market.

Those purchasing select Xiaomi and Redmi phones and tablets at the store can also take advantage of a 50% discount on Xiaomi’s official extended warranty and screen insurance – adding a layer of protection for consumers.

This upgraded storefront is part of Xiaomi’s ongoing omnichannel strategy. The company’s retail approach combines online sales through Xiaomi Mall and Youpin e-commerce platforms with a growing network of brick-and-mortar Xiaomi Home locations.

Xiaomi’s emphasis on physical stores allows for direct customer engagement, eliminating layers of distribution costs. Furthermore, by leveraging a product matrix encompassing smartphones, AIoT devices, Xiaomi aims to boost customer engagement, transforming the Xiaomi Home into a more frequent destination for tech enthusiasts.