Xiaomi

Xiaomi Chairman Lei Jun congratulated Great Wall Motor on its 35th anniversary, praising its future prospects. Great Wall Motor’s Chairman Jack Wey shared gratitude for support and announced upcoming strategic reveals, including a new platform and a five-year development plan. The strong personal bond between Wey and Lei Jun was evident, with Lei Jun having previously endorsed Great Wall Motor’s models.

Xiaomi is launching “Xiaomi Youth Apartments” to provide affordable housing for young engineers. These furnished 29sqm studios near the Changping campus offer amenities like smart living features, communal kitchens, and a fitness center, with priority for recent graduates. The initiative aims to boost employee well-being and community, with plans to extend similar facilities to car factory employees as well.

XPeng Motors CEO He Xiaopeng has ordered Xiaomi’s new SU7 EV, citing its strong product competitiveness. This move highlights the competitive yet respectful dynamic in China’s EV market. XPeng is also preparing to launch its G7 model. The SU7 is in high demand, with significant waiting times for locked orders, leading to a secondary market with resale premiums. Xiaomi advises locking orders for production visibility.

Xiaomi has launched its first physical store, “Xiaomi Home,” in Seoul, South Korea, marking a key expansion in its global retail strategy. Offering a range of products and after-sales support, the store mirrors its domestic counterparts. The company is incentivizing purchases with free delivery and installation services. This move, part of Xiaomi’s “New Retail” strategy, aims to expand internationally, with plans for 10,000 Mi Homes and a doubling of international revenue within the next few years.

Xiaomi founder Lei Jun promotes the new YU7 EV, highlighting its impressive range and performance. The YU7 Standard Edition achieved the top spot in the EasyCar Endurance Test for SUV models, with a 784km real-world range. A 24-hour endurance test saw the YU7 Max cover 3,944km, showcasing its power, charging, and durability. This aggressive marketing approach signals Xiaomi’s ambition in the EV market.

Xiaomi faces increased scrutiny after entering the automotive market, amplified by rapid growth and social media’s influence. CEO Lei Jun emphasizes meticulous communication and staying true to core values to navigate the “attention economy.” He stresses the importance of careful public statements and adapting to industry expectations despite being a newcomer.

Rumors circulated online about “Feng,” a former Xiaomi executive, leading to speculation about demanding contracts. Xiaomi responded, clarifying that “Feng” was employed for two months in 2016 as a cafeteria worker, responsible for chopping vegetables, not an executive. He was terminated for absenteeism. The official statement debunked the rumors, generating amusement and surprise among social media users.

Xiaomi’s YU7 electric vehicle achieved record-breaking pre-orders, triggering heated debate. A competitor’s executive criticized the overwhelming demand, predicting long delivery delays and questioning the marketing tactics. The now-deleted criticism backfired, sparking backlash and calls for a boycott. This incident highlights the fierce competition in the EV market and underscores the challenges legacy automakers face against aggressive newcomers.

Xiaomi launched its first SUV, the YU7, along with AI-powered glasses, smartphones, and home appliances. CEO Lei Jun discussed media scrutiny, emphasizing the importance of capability over marketing and highlighting strengths in R&D, quality, and design. The new SUV saw rapid pre-orders, exceeding 200,000 within minutes. Lei Jun also addressed Xiaomi’s strategy in the competitive automotive market, emphasizing the need for a serious approach and excellent standards.

Xiaomi’s YU7 vehicle launch saw phenomenal success, with pre-orders reaching 289,000 units within an hour, mirroring its smartphone sales strategy. Following the launch, Xiaomi’s stock price surged over 5%, hitting a record high of HK$61.45, reflecting a significant recovery from earlier setbacks. This explosive debut highlights Xiaomi’s resilience and its growing presence in the automotive market.