Xiaomi

Xiaomi is intensifying its focus on in-house chip development, following its debut of the XRing 01 SoC. While not committing to annual releases like Apple, Xiaomi aims to improve hardware and software integration within its ecosystem, HyperOS and HyperAI. The company is investing heavily and recognizes long-term profitability will require high production volumes. Despite this push, Xiaomi will maintain partnerships with Qualcomm and MediaTek, utilizing a dual-sourcing strategy for its devices. This strategic move could enhance cross-platform synergy and innovation across Xiaomi’s diverse product range.

Xiaomi plans to launch its EV business in Europe by 2027, including opening showrooms. Xiaomi will assess the future viability of manufacturing locally but will likely modify an existing model rather than developing a new one specifically for Europe. This move positions Xiaomi alongside other Chinese EV manufacturers competing for market share in Europe amid increasing tariffs on Chinese-made EVs. The company aims to be a top-five global player within 15-20 years, making a local factory a potential necessity.

Xiaomi has launched its Xiaomi 15T series globally, challenging Samsung in the smartphone market. The 15T and 15T Pro offer high-end specs at competitive prices (649 and 799 euros respectively), targeting consumers seeking premium features without the premium price. With improved camera capabilities, a large display, and substantial battery, the series aims to compete with Samsung’s A and S series. Xiaomi is expanding its product ecosystem beyond smartphones into home appliances, mirroring Samsung’s strategy and intensifying competition across various sectors.

Xiaomi employee Wang Teng has reportedly been fired after an internal investigation revealed he leaked confidential company information. An internal memo citing severe policy violations confirmed the dismissal. The specifics of the leak remain undisclosed, sparking industry speculation. Tech blogger “Digital Chat Station” denied involvement amid rumors linking them to the incident. The case highlights challenges tech companies face in protecting sensitive data and the growing influence of online tech commentators on market dynamics. Xiaomi’s swift action underscores the importance of information security.

Xiaomi’s Q2 2025 earnings report reveals a 66.2% year-over-year revenue increase in its smart home appliance segment, with air conditioner shipments exceeding 5.4 million units. Despite intense price competition, Xiaomi President Lu Weibing emphasized the company’s commitment to core technologies over short-term rankings. He expressed confidence in Xiaomi’s major appliance business and predicted its air conditioners will be among China’s top two by 2030. Xiaomi aims to elevate its air conditioner ranking to third this year.

Ahead of Xiaomi’s EV entry, Lei Jun consulted Li Auto CEO Li Xiang for advice, revealed on a Chinese business show. Their two-hour phone call covered Tesla, BYD, and Huawei, with Li Xiang urging Lei Jun to be fully involved. Li Xiang also mentioned frequent gatherings with other EV leaders like Nio’s William Li and Xpeng’s He Xiaopeng, emphasizing “mutual candor” and open communication within China’s competitive EV market, including sharing beneficial, albeit sometimes uncomfortable, advice.

Gree Electric’s Marketing Director, Zhu Lei, has addressed claims by Xiaomi that they have surpassed Gree in online air conditioner sales in China. Zhu stated that publicly available data from AVC doesn’t support Xiaomi’s claims and that Gree maintained its online market leadership in July. While acknowledging competition, Gree maintains its focus on quality and service to earn customer trust, despite Xiaomi’s ambition to dominate the home appliance market. Xiaomi’s data suggests they are now second in online market share, challenging Gree’s long-held leadership.

Xiaomi CEO Lei Jun’s recent tweet asking about the first generation Xiaomi phone sparked a wave of nostalgia and reminiscence among users. The post, featuring the original device with its removable battery, triggered a digital forum of memories and testimonials. Users shared experiences highlighting the phone’s initial appeal, perceived superior functionality, and the brand loyalty it fostered across different user segments in China. The event underscores the lasting impact of Xiaomi’s early products and the power of social media in maintaining customer loyalty.

A Chinese student, identified as Zeng, has gone viral on Chinese social media for her striking resemblance to Xiaomi CEO Lei Jun. The unexpected fame began after a commenter pointed out the similarity, prompting Zeng to create a video that quickly spread. Zeng stated she was unfamiliar with Lei Jun before this incident. While her daily life remains largely unaffected, her parents are reportedly thrilled with her newfound internet attention.

Xiaomi is giving away 100,000 free tea offerings at its Xiaomi Home stores in China starting August 16th. The “Happiness Tea Gift” supports poverty alleviation in Guizhou’s Mazhai Village, sourcing tea from local gardens. Xiaomi has also aided the village with appliances, installation services, and mobile phone support. The company supports 24.7 acres of tea gardens, with the harvest comprising the tea gifts distributed nationwide to over 2,000 stores, available while supplies last.