Xiaomi

Xiaomi founder Lei Jun shared his 49th gym visit of 2025 on social media, along with wishes for Children’s Day, projecting optimism. This update follows his ambitious 2025 goals, including delivering 300,000 vehicles and achieving 100 gym visits. The post comes after a period of subdued public presence following a recent traffic incident. Xiaomi is now emphasizing vehicle safety, aiming to exceed industry benchmarks and set new security standards.

Baidu is suing Xiaomi and Shanghai Yiyi Information Technology for unfair competition. The case, scheduled for June 13th in Shanghai, highlights the intensifying competition within China’s tech industry. Baidu, the core entity of Baidu Group, and Xiaomi, a major consumer tech innovator, haven’t issued public comments on the matter.

Xiaomi founder Lei Jun sparked discussions by emphasizing perseverance and innovation through social media posts aligning with the company’s 15th-anniversary product launch. Introducing three flagship devices featuring its self-developed Surge C1 chip, Lei highlighted Xiaomi’s 11-year semiconductor journey amid skepticism. His 7:10 AM gym post six hours after a late-night update reinforced his disciplined ethos. 360 Security’s Zhou Hongyi praised Xiaomi’s strategy of transparently addressing product flaws to build trust, reflecting shifting dynamics in China’s tech sector. With $1.4 billion invested in 2023 R&D and a 27% YoY rise in premium smartphone sales, Xiaomi signals confidence in vertical integration and its transition from fast-follower to high-end innovator.

At its 15th-anniversary event in Beijing, Xiaomi unveiled cutting-edge devices, including the flagship Xuánjiè O1 chipset—a 3nm processor with 19 billion transistors and an AnTuTu benchmark exceeding 3 million points. CEO Lei Jun highlighted AI advancements, showcasing a neural processing unit delivering 44 TOPS (18% faster than Apple’s A18 Pro) and features like real-time AI-assisted writing. The launch, spanning the 15S Pro smartphone and Pad 7 Ultra, underscores Xiaomi’s vertical integration strategy to dominate smart ecosystems. Analysts note the chipset’s potential expansion into IoT and automotive markets.

At its 15th anniversary event, Xiaomi unveiled the YU7 SUV, blending Chinese philosophy with automotive design. Founder Lei Jun emphasized the Daoist-inspired name (“YU,” fourth tone), symbolizing freedom and effortless mobility. The launch showcased a vibrant Lava Orange variant and teased five upcoming colors, surpassing customization expectations. Lei positioned the vehicle for the “young at heart,” reflecting Xiaomi’s strategy to merge premium tech with accessible branding in the competitive EV market. The event marked Xiaomi’s ambitious automotive push, marrying cultural narratives with innovation, as industry observers assess its global appeal against established automakers. (99 words)

Xiaomi’s investment partner Pan Jiutang dismissed online “conspiracy theories” targeting its chip subsidiary Xuanjie, defending the company’s transparency and $1.9 billion semiconductor R&D investment since 2021. Following CEO Lei Jun’s 2021 dual strategy to enter EVs and revive chip development, Xuanjie has expanded its engineering team to 2,500, with 2024 R&D spending projected at $827 million. Pan emphasized this positions Xiaomi among China’s top semiconductor designers. The company also unveiled its Xuanjie O1 chip, a 3nm-process SoC claiming flagship performance to rival Qualcomm and MediaTek, while urging public support against “baseless” criticism.

Chinese tech influencer Xiaosuanmiao Zhang was banned from gaining followers on Weibo and Douyin after a Beijing court upheld Xiaomi’s defamation lawsuit, requiring her to delete posts, issue a public apology, and pay ¥56,595 in damages. The ruling aligns with China’s *Private Sector Promotion Law* enacted May 20, 2024, which protects private enterprises from defamation. State media recently condemned online “toxic practices” targeting companies, while analysts view the verdict and law as dual mechanisms empowering businesses to combat reputational harm and curbing “digital vigilantism,” reflecting heightened regulatory focus on stabilizing corporate environments.

CNBC AI News reported on May 19 that Midea Group Chairman Paul Fang revealed Xiaomi’s 2024 strategic presentation during a leadership meeting, outlining three key goals: becoming the world’s top smartphone vendor within three years, entering the global EV top five within a decade, and securing a top-three position in China’s home appliance market. Fang questioned whether Xiaomi aimed to displace established players like Midea, Gree, or Haier, but emphasized traditional manufacturers’ enduring advantages in supply chains and brand equity. Despite skepticism, Midea’s strategy team analyzed 100,000+ words of Xiaomi research, acknowledging parallels with their own 2010s digital transformation, though confirmed no automotive manufacturing partnerships despite industry speculation.

**Midea Chairman’s Strategic Assessment of Xiaomi’s Ambitions**
In a *LatePost* interview, Midea Chairman Fang Hongbo analyzed Xiaomi’s aggressive growth strategy, targeting global smartphone leadership in 3 years, Top 5 automotive status in 10 years, and domestic appliance dominance by 2025. Highlighting tensions between industry incumbents and disruptors, Fang noted Xiaomi’s multi-front appliance expansion as both a threat and catalyst for innovation. Midea has compiled 100,000-word reports studying Xiaomi’s business model while focusing on irreplicable capabilities. As Xiaomi accelerates production at its Wuhan smart appliance complex—achieved 30 days early—the clash between traditional scale and tech-driven agility intensifies, with experts debating whether Xiaomi’s cross-sector integration will redefine or destabilize China’s $400 billion home appliance market.