Xiaomi

Xiaomi will launch its luxury YU7 SUV on June 26th, targeting the “elite” market. The SUV will feature advanced technology, including LiDAR, an 800V platform, a panoramic display, and a high-capacity battery. The YU7 aims to redefine intelligent SUV standards and rival high-end models, with a likely starting price above RMB 250,000, positioning it as a premium offering rather than a budget vehicle.

Kantar, in partnership with Google, released the 2025 BrandZ Top 50 Chinese Global Brand Builders report, analyzing brand strength in 11 global markets. ByteDance led the rankings with a score of 2658, followed by Xiaomi and SHEIN. The report, surveying over 400 brands, highlights the performance and perception of Chinese brands internationally, considering export potential and overseas market trends.

Xiaomi executive Lu Weibing’s comments during a live stream have ignited a debate in China’s appliance market. Instead of acknowledging Gree, a major competitor, Lu praised Midea and Haier, setting Xiaomi’s sights on joining them as a top player by 2030. This move, interpreted as a strategic avoidance of Gree, highlights Xiaomi’s growing influence through aggressive expansion, particularly in air conditioning and refrigeration, intensifying competition within the sector.

Xiaomi achieved record-breaking success during the 618 shopping festival, with total payments exceeding 35.5 billion yuan across all channels. Several Xiaomi smartphones and smart home appliances secured top positions in their categories on JD.com and Tmall. The company is also preparing for an end-of-June product launch featuring the YU7, MIX Flip 2, and other new devices, signaling further growth.

Xiaomi’s founder, Lei Jun, lauded Beijing’s role in the success of their EV venture. He credited the city’s business environment, industrial foundation, and supportive ecosystem. The upcoming Xiaomi YU7, scheduled for a July launch, is generating significant pre-order interest, surpassing even the SU7’s initial demand.

Automotive influencer Chen Zhen clarified his positive view of Xiaomi’s products, particularly the value of their cars. He addressed accusations of criticizing the Xiaomi SU7, stating his critiques target the fanbase’s behavior, not the product itself, which he finds competitively priced and well-made. He also shared his perspective on personal vehicle modifications, highlighting the focus on aesthetics.

Xiaomi CEO Lei Jun wished fathers a happy Father’s Day on Weibo, also sharing his personal fitness progress. The post highlighted his 54th gym workout of the year, part of his goal to reach 100 sessions in 2025. This follows a 40-day break prompted by challenges, including an incident involving the Xiaomi SU7 vehicle and a demanding period for the company.

Xiaomi’s Vice Chairman, Lin Bin, showcased his advanced driving training certification, highlighting its positive impact even after decades of driving experience. The training covered emergency maneuvers, low-friction driving, slalom, and a challenging gymkhana course. This initiative aligns with Xiaomi’s plan to offer free advanced training to vehicle owners, aiming to improve road safety and driver awareness.

Xiaomi’s China Marketing GM, Wang Teng, surprisingly visited a Huawei store in Luoyang to examine the new Pura 80 series. This unexpected move occurred during a store inspection and was captured in photos, sparking online discussion and perceived corporate sportsmanship.

As the 618 shopping festival heats up, this article highlights five Xiaomi kitchen appliances designed to enhance lifestyles. From a versatile electric steamer to a compact cooking pot and smart air fryers, the review showcases each product and its features, targeting consumers seeking practicality, affordability, and technological convenience in their kitchen upgrades. A smart electric water kettle is also showcased.