Top 50 Chinese Global Brands Announced: ByteDance Takes First, Xiaomi Follows

Kantar, in partnership with Google, released the 2025 BrandZ Top 50 Chinese Global Brand Builders report, analyzing brand strength in 11 global markets. ByteDance led the rankings with a score of 2658, followed by Xiaomi and SHEIN. The report, surveying over 400 brands, highlights the performance and perception of Chinese brands internationally, considering export potential and overseas market trends.

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CNBC AI News – In a keenly watched annual report, Kantar, in collaboration with Google, has unveiled the 2025 BrandZ Top 50 Chinese Global Brand Builders. The rankings offer a critical snapshot of the power and perception of Chinese brands on the international stage.

The report, evaluating export potential and overseas market trends, surveyed consumer perceptions across 11 global markets. The analysis involved over 400 brands, whittling down a pool of 203 contenders to identify the top 50. The final rankings were determined by assessing brand strength scores.

Topping the charts this year is ByteDance, boasting a brand strength score of 2658, a significant lead over its competitors. Xiaomi secured the number two spot with a score of 1154, while SHEIN claimed third place with a score of 1148.

Rounding out the top 10 are Lenovo, Huawei, Haier, AliExpress, Hisense, OPPO, and TCL.

中国全球化品牌50强出炉:字节跳动夺冠、小米第二

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